Website of the month March 2021: xxlhardwear.com

Like every month, at IndianWebs we love to share with you the web design work we carry out in our agency. We are specialists in web creation and maintenance, as well as in SEO work, which is why we carry out personalized projects that offer excellent results.

On this occasion, we want to share with you the website of XXL Hardware. You should take a look at it because, in addition to being a good example of current online marketing, it includes a lot of attractive products for you!

Keys to this web design and maintenance

XXL Hardwear is the result of an initiative shared by Lidia and Christian who, in 1998, set up a jewelry and accessories design company in Barcelona for people with alternative lifestyles. Today it has become one of the most relevant brands in its category in the city. Their main attribute is creating all the pieces by hand.

Its catalog is, therefore, original, differential and very exclusive. When conceiving its online store, we were very clear that we had to respect and transmit these attributes. The balance between conceptual and creative quality, endorsed by three generations of jewelers, and that rebelliousness characteristic of people belonging to the alternative scene is perfectly reflected in the aesthetics contributed to this website.

On the other hand, in addition to that elegant characteristic visual impact, you will see that we have incorporated a store that is intuitive to use and with a great prominence of the articles.

As soon as you take a look you will realize that it is the products themselves that draw attention to the approach applied. Thus, the user feels comfortable and enjoys viewing the catalog and selecting the references that interest them in their shopping cart. Of course, the entire purchasing procedure is carried out in a safe environment and in an agile, comfortable and reliable manner.

One of the most striking novelties of this business model is the possibility for clients to personalize the designs of their rings, chains, bracelets or pendants. In this section, Internet users can contact the company, propose what they are looking for through a chat and receive examples of personalized pieces that will serve as a reference.

Great SEO job

Creating an e-commerce is only a starting point. Next, it is necessary to make it known and spread it in that vast ocean that constitutes the Internet.

The work of organic positioning becomes fundamental for this. Thus, we have taken maximum care of the texts and content of the site, while we have included a blog that combines current articles about the brand with texts on trends in jewelry, lifestyle and current content on the different celebrations, dates and anniversaries of each moment.

In this way, we are going to bring this digital project closer to its target audience and generate traffic, coverage, orders and customers in a natural way.

Go ahead and visit this web design and, do not hesitate, call us if you need collaborators to start the creation of a website with guarantees of effectiveness.