Writing a blog can be challenging, especially when ideas seem to fizzle out. Here I present five practical tips to overcome that blockage and keep your blog always updated and attractive.
We have already explained the reasons why your company should have a blog, and why it is important that our company has a blog and that we take care of it. It must be updated regularly, but there are days when we do not find topics of interest or we spend little time finding them.
Here are some tips to avoid being left blank and finding a topic.
1.- Look at the comments on the entries
Visitors to our blog sometimes write their opinions in the form of comments on the posts. We must take advantage of it and use these comments as an extra source of information. In this way, we can find new topics that are also of interest to visitors. Organize your ideas in advance. Create an editorial calendar where you plan topics and publication dates. This helps you maintain a coherent line of content and gives you a clear vision of what you need to write.
2.- Pay attention to social networks
Whenever an interesting topic comes to mind, write it down. It can be a physical notebook or a digital application. This list will be your salvation in times of lockdown, providing you with an inexhaustible source of topics. For example, on Twitter it is common to see debates on current affairs. It is a good idea to read the social network's tweets and hastags to find out what users are interested in. Thus, we can find a current topic that, at the very least, Twitter users are sure to be interested in.
3.- Review old entries
It is useful to review old posts, since in e-commerce, information easily becomes obsolete. Improving systems, Google updates or new platforms for our website are some practically essential topics. Reading is essential to generate ideas. Stay up to date with the latest trends in your niche and spend time researching. This will not only inspire you to write, but will also enrich the quality of your content.
4.- Search for articles in another language
Sometimes the best ideas come from our daily experiences. Observe your surroundings, interact with your community, and use those experiences as inspiration for your posts. Not only does this help you get over the block, but it also adds a personal touch to your blog that your readers will appreciate. We can search for an article about e-commerce in another language, such as English, translate it and add the nuances we want. In this way we will find new information and also practice other languages. Just don't forget to attach the source!
5.- Write regularly or look for a collaborator to publish on your blog
Practice makes a master. Write every day, even if you don't publish everything you write. This keeps your mind in a constant creative state and makes writing for your blog a more natural and fluid task. It's also not a bad idea to look for people who want to collaborate on the blog. This way we will always find new topics and, in addition, Google will help our positioning in Google by putting the link to the other website.
