When the web positioning of your brand or your business is not working and you do not appear in the top search positions, there are many things that could be happening to prevent this from being effective. To find out, it is best to know some SEO metrics in order to detect where you are really failing and thus take action on it.
Of course, this is much better if an expert SEO professional does it, but if you like these topics, you can delve deeper and understand much more about the report they can give you or any suggestions they can make regarding how to improve your SEO. your website.
Let's see then what you can pay attention to for all this.
Number of clicks
In the report that is presented to you, or if you yourself are going to generate this report through Search Console, it is good that you know what are the organic clicks that the website is having and their queries because that will help you see what For example, there is a difference from one month to the next and knowing where the clicks come from. Do they come from social networks or from Google?
Return on investment
It is something that you can calculate through the organic traffic that your website has and thus know if the efforts that are being put into SEO are being well captured or not.
Bounce rate
This is, for example, if someone visits your website but leaves immediately, it will be counted as a bounce rate. If you have a high bounce rate in the report, then you know that there are things you have to change on your website.
Of course, all of this will depend on what you created that website for, so you have to be very careful. The vast majority of times it means that perhaps the information on the website is not very well placed and that some changes need to be made so that the user does not leave immediately.
Keyword ranking
Looking at your keyword rankings is important, but it's not the only metric to pay attention to. We must understand whether or not that keyword is generating traffic for us.
Usability
Mobile today is something key and extremely important, so if your website is not adapted for mobile phones it will be a problem and you will have to find a solution.
With all this, you will now have information to start taking action and improving SEO metrics.
