Imagining a world without mobile phones today would be almost impossible. The contribution of technology to communication and online companies has been very great. But everything changes very quickly and that is why you have to be able to adapt. One of the trends of this year 2018 is SEO for mobile. That is why we have to start applying different actions to ensure that our positioning in mobile searches is correct. Let's see how to do it.
Apply SEO for mobile
Mobile audit
Before applying any action, you should do a mobile audit and know what possible problems exist on your website when viewed on a Smartphone. This will help you understand what you need to change to make it more viable and of course to ensure that there are no errors. Some tools that can help you with this are, for example, Google Search Console.
User experience
The user experience for mobile SEO has become another of the most important points. Users increasingly have more knowledge and by browsing the Internet a lot, they have that “power” to demand and know what is good, what can be improved, among others.
They don't want to wait, they want something that is fast. They also pay a lot of attention to the tactile elements that exist on the website and the type of navigation. If it is very confusing, they will surely not continue.
Responsive
It is clear that for a long time responsive design has been a necessity in every sense so that a website can find its space and can adapt quickly and without difficulties to any type of device, be it a mobile phone or a tablet. If your website is not responsive, then before applying SEO for mobile start by changing it.
Speed
We insist a lot on speed because it is a fundamental point not only for positioning but it is a point that users give a lot of importance to. According to Google's own study, those web pages viewed on a mobile phone that slow down from six seconds to one second have a greater increase in browsing. The user stays in them longer.
We hope you can observe all this before applying SEO for mobile and thus little by little be able to position yourself.
