In the business world it is not always about reaching out and kissing the saint, quite the opposite. Very well you must flirt to get to kiss him. And if not, look at Google. A search engine condemned to leadership that has not yet been able to get the most out of its social network, Google Plus.
There are many interesting tools that this company offers but it has not found the magic potion that allows Google Plus to be placed between Facebook and Twitter, side by side. Some are not attracted to design and others are not very fond of communicating through circles.
The specific reasons are unknown, but the number of followers and their perception of Google Plus shows the lack of attractiveness of this social network. After three and a half years, Google has put on its overalls and is going to carry out a complete reorganization of its product. Led by Bradley Horowitz, they will begin to offer two completely heterogeneous services: Streams and Photos.
Despite wanting to give it a considerable change, the positive aspects will remain intact. It should be noted that Google Plus is currently the leading social platform in terms of photo storage. Its high storage capacity, the wide variety of editing tools and its visual component have been mirrors in which many competing companies have looked at themselves. Not to mention the Hangouts application, a communicative marvel that allows voice traffic, texts, photos and emoticons.
This initiative comes from direct competing movements. Movements focused on the world of smartphones and, specifically, on the separation of photos and messaging into very differentiated fields.
To understand and realize this you only need to unlock your smartphones. To see your friends' photos you will enter the Facebook application but if you receive a message you will read it through the Facebook Messenger application. This simple separation of content means that applications like Whatsapp, Snapchat or Tumblr are succeeding day after day.
We will see if Google manages to redirect its social network and is able to also lead Social Media.
