The session began with a general focus on socialmedia, reviewing basic concepts and later delving into more complex aspects of the social network.
Below we reproduce the agenda taught, which will allow you to access the contents of the session:
1. SocialMedia – Basic Concepts
Traditional Marketing vs. Social Media
Why SocialMedia
Proactivity
SocialMedia – Website Checklist
ACT Methodology
SEO Simplified
Product's release
2. Twitter – From 0 to 100%
What is Twitter (History, context, volumetry, etc.)
Basic concepts (@nick, Follower, Following, Direct Messages, Reply, Retweet, Mentions, Unfollow,
Hashtags, profile, corporate page, etc.) and when to use each one
Practice 1
Optimization
Types of users based on Follower / Following volumetry
searches
Organization concepts (Lists, save searches, etc.)
What practices are recommended to avoid?
Best Practices
Language
Practice 2
List creation; Using lists
URL shorteners
Practice 3
Send tweets with short URLs
Trending Topics
How to integrate Twitter with other social networks (Facebook, etc.)
Twitter Ads (Paid Tweets)
Remarkable Twitter users
Remarkable Twitter Hashtags
Twitter Analytics
3. Useful tools that integrate with Twitter
IFTT (how to automate tasks)
Hootsuite (Use of tabs, Tweet scheduling, suggested content, statistics, etc.)
4. How do I do it if I want to offer this course in my office or at a client's home?
We have enjoyed a very interesting presentation of the issues discussed, in an entertaining and highly pedagogical way.
Thank you Pasqual for your excellent work!!! ^_^
