How to optimize your Google Ads campaigns

Google Ads consists of offering sponsored advertising to potential advertisers. But…

SHOULD WE TRUST THE CAMPAIGNS THAT GOOGLE ITSELF CREATES FOR US AUTOMATICALLY?

Optimize changes in the structural, organizational characteristics and specific details of the Campaigns to improve Performance Control metrics, such as:

• Reduce CPC (Cost per Click),
• Increase CTR (Click Through Rate),
• Lower the CPA / CPV / CPL (Cost per Action / Cost per Sale / Cost per Lead),
• improve the Conversion Rate (CR), etc…

This is not something trivial and each time appearing in sponsored Google Ads ads is more complicated. Either you have a high budget or you dedicate many hours of work to improving the Quality Score and CTR with Dynamic Keyword Insertion, the Keywords in AdTexts, the use of Google Analytics, etc.

Let's see in detail some tricks to Optimize our Google Adwords Campaigns:

1. SEGMENTING YOUR CAMPAIGNS HAS A PRIZE. ORGANIZE CAMPAIGNS AND ADVERTISING GROUPS WELL
2. ADD EXTENSIONS TO YOUR ADS MANUALLY 
3. OPTIMIZE RESULTS AND DISCOVER GOOD KEYWORDS
4. USE THE KEYWORD PLANNER
5. IMPROVE THE BUDGET OF YOUR BIDS
6. CUSTOMIZE THE GOOGLE ADS INTERFACE
7. CREATE REPORTS WITH THE SEARCH TERMS
8. GENERATE AD SCHEDULING REPORTS
9. GENERATE DEVICE REPORTS
10. INCLUDES KEYWORDS WITH PHRASE AND EXACT MATCHES
11. DON'T FORGET TO INCLUDE NEGATIVE KEYWORDS
12. COMPARE YOUR ADS WITH THOSE OF THE COMPETITION
13. INCLUDE THE KEYWORD IN THE TITLE
14. DESCRIBE YOUR SERVICE OR PRODUCT WITH RELEVANT INFORMATION
15. USE CALL TO ACTION (CTA)
16. BE CAREFUL WITH FORBIDDEN WORDS AND EXPRESSIONS
17. TRY PUTTING THE PRICE IN THE TITLE
18. REORGANIZE CAMPAIGNS AND GROUPS
19. CHECK THE QUALITY OF AUTOMATIC LOCATIONS
20. EXCLUDES LOCATIONS