While there are numerous alternatives to WordPress, it still holds almost 41,3% of the CMS market share, representing over 30,5 million active websites. If you start looking for web developers, you are much more likely to find a WordPress development company than any other CMS. Here are some reasons why.
Es free
The first and most important reason behind the popularity of WordPress is that it is completely free to use. You can download the entire WordPress software application whenever you want, completely free of charge. You will not be charged any software license fees for hosting a website created in WordPress on a domain you own.
Easy and fully customizable
The WordPress framework is very flexible. The code involved is lightweight and fast, meaning the ever-growing community of WordPress software developers always has a rich framework on which to constantly develop newer plugins, themes, and templates.
Plugins are web applications for WordPress that enhance its core functionalities. There are over 55.000 plugins available for WordPress, most of which are free or very reasonably priced (usually with a free option too). This makes it easy for anyone to create a custom, interactive website that's packed with features, with little to no coding knowledge required.
There are also thousands of themes and design templates you can choose from, meaning you don't have to spend any extra money to create a unique looking website, whether it's for a blog, business site or e-store. Most themes are also customizable, meaning you'll be able to play with colors, fonts, and web page formatting.
Multilingual support
Plugins like WordPress Multilingual (WPML) or Sublanguage also allow you to easily create multilingual websites, which would not otherwise be possible with WordPress out of the box. There are several such plugins, and each works in its own way, since each of the various methods of changing the site language has its own advantages and disadvantages. Some plugins may offer automatic or external translation services (although the quality of the translation is not always the best). Plugins like WPML also provide separate text boxes for the languages you have chosen and allow you to enter the texts manually. WPML also allows you to translate your site's meta tags and titles, thus optimizing it for searches in different languages.
Choosing the right multilingual plugin for your website is not an easy procedure as there is a huge list of such plugins. You could even choose hire a WordPress developer for this part. However, the benefits of having a multilingual website are multiple and will allow you to reach more customers than ever before.
Accessible and intuitive
The flexible and scalable nature of the platform makes your websites almost infinitely extensible. This means that as your business grows, so can your website. It is possible to add thousands of pages or blog posts to your website without performance issues.
The content management system is simple enough that any writer, photographer, podcaster, or business owner can easily publish, review, or update their content without having to know any code. A blog is already built in and ready to go, and publishing blog posts with added images involves no more skills than creating a slideshow or simple document. With the right plugins, adding audio and video records can also be done with just a few clicks.
With WordPress, it's also very easy to add additional contributors to your website. Whether contributing more content, editing skills, or the overall website structure, contributors can not only be easily added, but you can also specify the level of access they will have.
Easy SEO
Any content-driven company has the engine optimization search engine as its core, and WordPress has many plugins, many of them free, that will ensure your website's search engine performance remains optimized. You can use plugins to quickly optimize your keywords, preview your pages in SERP, create a crawler-friendly sitemap, ping search engines whenever you update content, and much more.
Additionally, search engines like Google or Bing find WordPress websites particularly easy to crawl because that's how the platform formats the site. WordPress gives you options to easily enter and refine meta descriptions and title tags without coding. These tags, added with WordPress' well-optimized structure, mean that search engine crawlers will be able to navigate your website much faster.
Many electronic store facilities
WooCommerce is another famous name, especially in the e-commerce domain. It is a free plugin for WordPress that has the express purpose of allowing you to create attractive, interactive, and feature-packed e-stores. It is easily one of the most popular plugins WordPress has to offer as it integrates seamlessly with WordPress to provide powerful eCommerce solutions that give the store owner full control.
There are also a wide variety of plugins, both paid and free, that will provide you with reports, metrics, and analytical data that will make it much easier to not only create your store, but also create marketing strategies and increase sales. Major payment gateways like PayMill, Paypal, RazorPay, etc. They can also be easily integrated into WordPress without the need for a developer.
You also have the option to embed customer reviews on your page. Multiple plugins will allow you to choose a rating system, text snippet box, and custom layouts for these, which you can then easily display on your website. Not only will this allow customers to generate content for you by writing reviews, but it can also ensure that you don't risk losing visitors as they won't need to click through to find customer reviews.
Mobile and social ready
More than half of all global web traffic today comes from mobile devices. That is why it is so important that your website is optimized for these devices, both in terms of visibility and loading speed. WordPress makes this easy as several of the available themes are already optimized for mobile devices.
Additionally, there are also a wide variety of tools available to create sharing options. You'll have multiple tools at your disposal, both free and paid, to insert social sharing buttons, create custom sharing icons to match your site's aesthetic, and also add RSS feed support so users can subscribe. and receive content updates. WooCommerce has built-in social media options that you can also use to promote your services and products on social media channels.
Multi-site support
Multisite is a type of WordPress installation that will allow you to create and manage a network of websites from your WordPress dashboard. This makes it extremely easy to make changes to all of your websites and keep them updated regularly.
When you install WordPress Multisite, you become the administrator of the network, with administrator privileges for any sites you create on the network. You can then set up the rules necessary for other people to create sites on the network.
Since websites in a network share themes and plugins, it's easy to make changes to the entire chain of websites at once. At the same time, different sites have their own media upload directories, meaning that each site can be further customized individually to achieve its own look and feel. As a network administrator, you can decide which site administrator can use which plugins, whether they can change your site's themes and layouts, whether or not they can publish changes without consulting you, and take any other monitoring actions when necessary. .
Easy backend
WordPress has many resources to make the life of a back-end developer easier. First of all, given its popularity, there is no shortage of tutorials, tips and tricks on the internet for any and all backend related problems. If you're a first-time developer, or just looking to try your hand at website building, these resources are sure to come in handy.
On top of that, WordPress also has countless plugins aimed at simplifying, organizing, and improving all aspects of back-end procedures and eliminating almost any need for coding. Popular plugins like Elementor, SeedProd and Beaver Builder allow you to build your website with simple drag and drop techniques, giving you full control over how the website looks, from its interface to its color and how its icons look. . Live page builders like Elementor allow you to see your page and its changes live as you edit and create them.
Security
Here are a couple of interesting statistics related to website security:
- On average, around 30,000 websites are hacked every day.
- At the end of 2021, a company fell victim to ransomware every 11 seconds.
These are people looking to steal your information, your clients' information and private data, release a web virus, or harm your business for no good reason.
That's why security should be a top concern for anyone building a website. And WordPress plugins are once again the solution. There are numerous security plugins available for WordPress. Plugins like WordFence and iThemes Security Pro are popular and offer multiple layers of security for your websites. They will notify you immediately if there is a hacking attempt, while keeping your site secure. Some will also notify you when parts of your website, or a certain plugin you use, have become outdated, expired, or vulnerable. Some of these plugins also offer a free plan, while the paid options are available in various tiers so you can choose the best plan for you. With them in hand, security should no longer be a concern for your website.
Community support and constant updates
Since WordPress is an open source CMS, it has gathered around it a large community that is constantly working to improve every aspect of it. This means you can always rely on quality support for any website issues. The plugins are constantly updated and new plugins are uploaded very frequently. It also means that there are routine updates and patches, ensuring that the speed, performance and functionality of your website remains in tip-top shape.
