What is the WhatsApp catalog?
As happened years ago with Facebook and then with Instagram, which both received at different times the possibility of using the product catalog directly on the platform, even Whatsapp has finally received this possibility. What is it about? Having a product catalog on WhatsApp allows companies to improve their customers' interaction with their business by opening new avenues to sponsor their products on this platform.
This novelty places WhatsApp on another level, from a marginal product only for answering questions or updates about the sending of orders, it turns it into a authentic sales tool . In fact, the most used communication tool in the world now becomes a kind of mini e-commerce directly within the Whatsapp Business application.
Basically, owners of a Whatsapp business account who have products to sell or who already have them for sale in their e-commerce will be able to use them to promote even on Whatsapp directly from the chat.
How to open the first WhatsApp catalog
We come to the focal point, how to use the Whatsapp catalog to offer products or services to your customers.
As already mentioned, to use this new feature, you must be the owner of a Whatsapp Business account and follow the following steps.
By clicking on the "Other options" button to understand the 3 dots at the top right and following this path Settings > Activity Settings > Catalog, you will access the new menu where it will finally be possible to create your first product catalog on WhatsApp . If you don't see this option, update the Whatsapp Business app.
Procedure
- Click the “Add Product or Service” button.
- The next step to add the first product to the Whatsapp catalog is to click on the green "+" icon and add the first image of the product. You can upload it from the gallery or take one live via your smartphone camera.
- Enter the details of the product you want to appear like Name and Price, and by clicking on other details, you can also enter a Description in which you can give more information like Size, Model, link to the product and product code. .
Once done, simply click Save to add the first product to the Whatsapp product catalog.
It is important to emphasize that the images are subject to review to verify that they comply with WhatsApp's sales policies.
As for Facebook, if an image is rejected for non-compliance with the policy, it will be possible to request a new review, and it will be possible to do so by clicking on the details of the photo and clicking on the corresponding request another review button
Whatsapp Catalog: How does it work?
Once you have created your first product catalog, you can take advantage of this new promotional tool.
The product catalog on Whatsapp allows you to quickly and accurately share all the products available in your store directly in the messaging application, sharing details such as prices and information in a second, which would otherwise have to be described in each chat. Furthermore, in the WhatsApp catalog configuration menu it will be possible to share, through a short link, the store or catalog to send the entire collection of products to individual customers or, why not, to a group of Whatsapp.
What are the advantages of using the WhatsApp catalog?
Surely one of the advantages is the ease and speed with which it is possible to publish a product online. It is also a new way of communicating with our customers to have them closer to us and to be able to help and guide them towards the purchase of our products or services. The advantages are also immediacy, free access and the possibility of having a kind of "online online commerce" without having to buy web space, reducing costs to a minimum.
Without a doubt, it will be the beginning of a tool that will improve over time and will probably evolve into something more complete. Currently we believe that it is an excellent opportunity for those small companies that want to launch online sales without having the budget available to invest.
Obviously we emphasize again that this is a product absolutely not comparable to a real e-commerce, whose potential is much greater. From Indianwebs We help you configure your WhatsApp, contact us.
