This is considered just part of a successful SEO strategy, but surely all SEO agencies should combine it with “off-site” (or “off-page”) SEO.
All of these techniques, both on-site and off-site, are part of a complete SEO audit that no website or blog owner should overlook.
What is on-site SEO?
On-site SEO includes all techniques performed on the host and directly on the site (whether you want to do on-site SEO in wordpress or not) to improve organic ranking and consequently traffic from Google or other engines search. Many of these techniques require special skills and you need an SEO consultant who can help you, while others, if you are familiar with them, you can do yourself.
The advantages of onpage or onsite SEO
- El SEO on the page It is not only a strategy used by SEO consultants to make your site better “digested” by search engines, but it is certainly a strategy that will make your site user-friendly and consequently increase the interactive experience of its users.
- If applied from the beginning, on-page SEO is time-consuming, but long-lasting and will bring you benefits over time across your entire site or blog.
- Increase performance and, if done right through HTML code optimization, content structure, image optimization and much more, it will increase the speed, code accuracy and clarity of the entire site that will be able to respond immediately to what Google requires to offer its users. very specific answers. Let's always remember that Google tries to give its users the best possible answer for that keyword.
- Onsite SEO can transform a site already started with a lot of informative material or, for example, an ecommerce not optimized in on-page SEO into successful sites by transforming criticisms into strengths.
How to do on-site SEO
To do one optimization level we must take into account some very relevant factors:
- Meta tags and text optimization
- Presence of internal or external links
- Page load speed
- Using Schema.org structured data or other markup
- Page URL Structure
- responsive mobile
- page metadata
Today, search engines have become exponentially more sophisticated . They can extract the meaning of a page from the use of synonyms , the context in which the content appears, or even just paying attention to how often specific combinations of words are cited.
For each of your pages, ask yourself how relevant the content is to the user intent behind the search queries.
