Unfortunately, the organic visibility of the content of company pages on Facebook is constantly decreasing, but this does not mean that we should think that the advantages that the Zuckerberg social network reserves for us have been exhausted. Of course, the most direct way that comes to mind to monetize with Facebook is the possibility of creating sponsored ads from your company page to intercept potential customers in line with your needs, but the strategies to make money do not end there.
What are Facebook groups and why create one?
Facebook groups offer very interesting opportunities to connect with your followers and generate a strong brand identity with your audience.
We must consider that a large part of our contacts have a personal profile on Facebook and in all likelihood use it regularly: groups are virtual squares where people interact more frequently to exchange information and opinions about common professions and passions.
Attending groups on Facebook allows companies to get in touch with their potential followers, poll their tastes and opinions, stay up to date on news of interest, send progress and get accurate feedback on the company's initiatives.
How to create a Facebook group?
Once connected to the address https://www.facebook.com/groups/ you will be able to:
- Give your group a name that immediately highlights the common identity of its members (for example, "Matriciana Lovers Well Done")
- Choose whether you want your group to be Public (visible in all its contents), Private (visible in members-only content), Secret (accessible only by invitation)
- Define the rules of conduct that you want your subscribers to respect to support civic behavior and respect for everyone's rights and opinions. A prominent network label and strict control by administrators suggests a palpable attention to the quality of the content and the seriousness of the brand with which the group is associated.
- Choose the users you want to add to this group (hateful, inappropriate, and decree the death of the group with people who are not on target).
Also in the quality content group.
If you really want to make money through a Facebook group run by you personally, you need to make sure it meets strict quality criteria. There should be no out of context content, spam links posted by users who are not really interested in the topic of the group that decrease the value of the group. A good rule of thumb might be to enable the approve posts after reading rule to only support valuable posts.
However, educating the user is undoubtedly the best way to do it.
How to make money with Facebook
Facebook groups should be seen as small "ecosystems" populated by people who share common factors, you want a passion lived in a very intense way (fans of television series, lovers of 3D graphics, painting enthusiasts...), you want professionals from the same sector.
Within these groups, they can be managed as:
- Public - Anyone can subscribe and view the content.
- Private - Only those who are authorized can subscribe and view the contents
- Secretos : it is not possible to see its existence if you are not expressly invited
As they are realities characterized by a common factor for all their members and that, unlike radio and television, reserve content only for their subscribers and not for the general public, they are advantageous tools to increase the visibility of the brand against to an audience sensitive to its themes. .
Un Facebook group It is a very beneficial solution for companies and freelancers
In fact, through the Facebook group you can:
- create communities where you can forge lasting bonds with your audience
- Identify if there is interest in the topics your products and services deal with
- Create targeted conversations with your audience.
- Get direct data on the online sentiment your audience has for your brand
- offer selected content to the most loyal followers
- interact with customers directly and offer very high perceived value
In groups you can, for example, report a product and a promotion reserved exclusively for a certain type of people (for example, all those who are subscribed to the group or who comment on a publication with some type of content). In this way, in addition to stimulating participation in your content, you stimulate engagement around your publications, making them more visible and favoring their appearance over other elements.
Although Facebook was created to build relationships in the first place, that doesn't mean the platform isn't suitable for directly selling products and services. If you have “areas” populated by people interested in commercial messages (perhaps we think of webmasters who are interested in affordable hosting offers), you can obviously inform subscribers about advantageous opportunities for their needs.
Sell on Facebook? Groups can help you
There are many Facebook groups suitable for sales (virtual "markets", groups aimed at city dwellers, "I'll give it to you if you come looking for it" communities, circles of rarities collectors, used book exchange groups...) that were created precisely for facilitate the sale.
With the Facebook search command you can easily locate groups dedicated to this activity and participate with relevant ads to easily sell through Facebook.
In the groups relevant to your sector you can find people who share your interests and who may be interested in following you on your company page, the privileged channel to share news about your products and services. Therefore, you can get much more targeted contacts and without falling into harmful and unproductive spam activities.
Make the group pay
In the case of a very strong brand (for example, those that offer support services for a specific software), you can also think about offering paid courses, therefore, not aimed at a generality of people but only at a restricted niche. .
Access can only be given to those who decide to join the group, but managing all billing from abroad and using Facebook as a platform on which to integrate their services.
Can Facebook groups be sponsored?
Currently, through some techniques it is possible to sponsor them.
If you manage fairly popular Facebook pages, you can harness the communicative power of videos to capture the attention of a large number of people.
Images and videos are among the most irresistible forms of content, and for this reason, they are well suited to capture the attention of followers normally distracted by the endless queue of content in the stream.
Platforms like facebook watch They allow you to host videos about sports, entertainment, TV series, etc. and earn based on the clicks obtained.
Make the Facebook group part of the funnel
If you do not monetize with content present directly on Facebook but with your blog (for example by selling services or with affiliate circuits), you can use Facebook groups to reach a wide audience, taking care to make evident the value you offer and explaining to users why they should visit your site for more information.
These are just some of the tips I offer you for selling on Facebook. If you have even better ideas, let's talk about them below!
