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How to measure the success of SEO positioning on your website

28/12/2022
Elizabeth De Leon

SEO positioning (Search Engine Optimization) is a set of techniques and strategies used to improve the visibility of a web page in the search results of engines such as Google. The goal is to get a web page to appear as high as possible in search results for certain keywords or phrases, as this increases the chances that users will click on the link and visit the page.

To measure the success of SEO positioning on your website, it is necessary to follow a series of steps:

  • Define your goals: Before starting to measure the success of SEO positioning, it is important to be clear about what you want to achieve. Do you want to increase the traffic of your website? Do you want to improve the conversion rate? Do you want to increase the visibility of your brand? By defining your objectives you will be able to establish a series of key metrics to evaluate the success of SEO positioning.

 

  • Identify your keywords: Once you have defined your objectives, it is important to identify the keywords or phrases for which you want your website to appear in search results. To do this, you can use tools like Google Keyword Planner or Bing Ads Planner.

 

  • Use tracking tools: There are many free and paid tools that allow you to track the SEO performance of your website. Some of the most popular are Google Analytics, SEMrush and Ahrefs. These tools allow you to see how your website is performing in terms of traffic, bounce rate, time spent on the page, among other metrics.

 

  • Analyze your results: Once you have gathered all the information, it is important to analyze it to see what is working and what is not. For example, if you have a high bounce rate, you may need to improve content quality or make navigation easier. If you have a high conversion rate, you may need to continue working on your content marketing strategy and measuring SEO success on your website.

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