What can businesses do to make the most of this sharing tool?
Linkedin is an effective marketing tool. Just as it is important to ensure that your website works, it is essential to take care of and optimize your brand's corporate Linkedin page, because it is an important business card for both the company and the entire team that works there. In this context, Linkedin also plays a fundamental role in the selection of new useful resources to expand the work team. Your brand page is a really effective tool to attract qualified and targeted candidates with your requests and expectations.
Plus, showcasing your skills and knowledge is the best way to build a community around your brand. If your company's target is a Business to Business and, for example, your interlocutor is a manager from other companies, creating a connection with him, offering him high-value content and with aspects that may interest him and concern him about his work, could help you in the new customer acquisition process.
How to manage links to your company's Linkedin page?
The company's Linkedin page is a showcase with which potential clients come into contact with your brand, and that is why it is essential to pay attention to the profiles that are “linked” to your page. What does it mean?
Your employees and collaborators can enter the role they occupy within your company in their personal profile. Linkedin.
The link to this person will automatically appear on your company page and whoever visits the page will know who is part of your team. Sometimes it may happen that a former employee of yours forgets to change jobs and in this case it is necessary to contact him to remind him to update his profile, to prevent him from remaining connected to your company.
In addition, it is important to pay attention to authorized links: to give value to your brand page, the best links are those with professional figures in line with your business and the services you offer.
What are they and what is meant by authorized links on the company's Linkedin page?
Let's take a practical example: your company is dedicated to computer consulting and you want to establish a relationship with other experts in your sector so as not to miss their posts or, on the contrary, make yourself known. Simply submit a connection request by clicking “connect” below the profile picture and bio of the person you are interested in and wait for the connection to be approved.
This is why we said above that it is very important to pay attention to authoritative links. Linkedin is not the classic social network where you can create relationships with friends and family. The purpose of links is to add value to your brand.
On Linkedin, compared to other platforms, it is even more important to involve all the resources, collaborators and employees of your team in the communication strategy and turn them into ambassadors to communicate the values, philosophy and results achieved in the company. As? For example, it could be an excellent solution to focus posts on some figures that are part of your team. You could create content where you introduce them, show some aspects of their work or their skills. Showing the “human side” of your company, making the people who make it up known, highlighting their dedication and passion for what they do, has always been the best solution to achieve greater success on social networks.
What advertising tools does Linkedin offer?
Linkedin offers several solutions to advertise and promote your brand. These are the main advertising tools offered by the platform:
Text Ads: This type of alternative makes your ad appear on the Linkedin Home Page, in the search results of the profiles and on the pages.
Sponsored Content: Linkedin offers the possibility of sponsoring organic content published on your page. The objective is to expand the audience and reach more people who may be interested in your message, just as happens on other social networks.
Sponsored Emails: This promotional alternative is similar to email marketing, with the only difference that everything happens internally on Linkedin. You can send personalized messages directly to users potentially interested in your services. This could be a really interesting solution, especially because in some cases it offers the possibility of starting a real conversation with your target users, converting them more easily into customers.
Dynamic Featured Ads: They are a personalized ad format for each Linkedin user. Each person will see the modified ad with their personal data such as profile photo, profile or company name.
Single Image Ads: These ads are characterized by an image that appears directly in the LinkedIn feed of the users to whom we want to show our ad.
Video Ads: Videos can range in length from 3 seconds to 30 minutes. However, according to data revealed directly by Linkedin, the most successful videos are those that last less than 15 seconds. You can create a video ad only by accessing Linkedin from your computer and not from a mobile device.
Form Ads: This type of ad appears in the LinkedIn feed. The ads consist of several images that can be viewed by scrolling. You can use from a minimum of 2 to a maximum of 10 "cards".
Job Offer Announcements
Advertisements for job proposals- You can create 3 different types of ads for job proposals:
Job offers that may interest you: They offer companies the opportunity to turn to professionals who have 3 job characteristics or skills relevant to the call
Imagine working at: Show professionals a personalized job offer. The name and profile image of the users are combined with the logo of the company seeking candidates
Job Offers Page: This format appears for users whose profiles do not match the company's current job offers
Contact acquisition form: They are “templates” that can be attached to classic Linkedin ads, useful for collecting user information. By clicking the call to action button, the user automatically fills out the form with their contact information.
Follower Ads: They are meant to entice users to follow your Linkedin page. Like the “Imagine you work at” ads, this format is also personalized with the profile photo and username along with the company logo.
Have we clarified your ideas about the potential that Linkedin offers? Do you already know how to use it best for your brand? We're here to help you get the most out of this incredible marketing tool and optimize your company's Linkedin page: find out how!
