Many online stores focus on achieving the greatest number of visits since they understand that the more users there are, the more likely they are to make a sale. But it is also very important to try to reduce abandonment in the purchasing process.
The consumer's ability to navigate between different online stores means that the cart abandonment rate in the purchasing process is high: numerous studies agree that the abandonment rate is around 70%.
1.- Without the obligation of having to start from scratch, offer the possibility of modifying the products in the shopping cart, such as the number of units, color or size.
2.- Offer the possibility of saving the cart with all the previously added products because, sometimes, the customer begins the purchase at the wrong time. Thus, the user has the possibility of entering and making the purchase again at another time.
3.- Show the cart throughout the website, so that the customer can view the products purchased (or in which they are interested) momentarily, their price and the total cost.
4.- Show the customer what part or percentage of the purchasing process they are in. It is obviously recommended that this process be as short as possible so that the user does not end up losing interest in the purchase.
5.- Adding quality images and complete descriptions to the product causes greater trust on the part of the user towards electronic commerce, since they convey a more professional character.
6.- Reduce the cost of shipping as much as possible, making discounts depending on the quantity of products purchased, configuring standard costs independent of the volume of the purchase or even offering free shipping if the price of the purchase made is high.
7.- The more payment methods offered for store purchases, the more customers will be willing to buy, since they will have at their disposal the payment method that best suits their preferences and/or needs.
8.- Highlight offers to encourage the customer to make the purchase at that very moment, especially if these offers are complementary to the purchase made.
9.- It is important that the customer has the possibility of contacting the online store at any time when they are browsing it.
10.- Reduce purchase delivery time as much as possible, since in physical stores the customer can take the product immediately. For this reason, it is very important that in online purchases the waiting time to receive the purchase is as short as possible.
11.- It is essential for customers to know that the online store is secure and risk-free, so it is advisable to purchase an SSL Security Certificate. You can also put the logos of the banking entities, guarantees and other attributes that the company has to generate confidence in the customer when making the purchase.
