Search engine professionals, that is, SEOs, have been recommending for a long time not to waste time with second-level keywords because they are too competitive and the reward is not worth it. However, studies indicate that although top-tier (i.e. most popular) keywords do not offer the greatest ROI potential, they target those elusive searchers whose intent is unknown.
The truth is that you cannot take all this advice literally. I'm going to show you how to follow the advice of SEO legends, learn how they can be applied today, and use this knowledge to boost your efforts in selecting keywords for your web positioning campaigns or for any online marketing strategy.
After all, the keyword selection is still considered the most important factor in the search engine optimization (SEO) strategy and is the basis of any successful online marketing campaign.
Select your keywords for your website
When it comes to creating a new product or service, it is important to know what keywords you should use to market your business.
Here are 3 criteria that will help you make sure you are choosing the right ones:
1. The market we want to address: Make sure your keyword is actually relevant to your product or service, as well as to the people who would be interested in purchasing it.
2. The search volume of the keyword: Does your keyword have enough search volume for people to find it easily? If not, consider whether there are other related keywords that may be a better fit for your business goals.
3. The competition: How many other businesses are using this same keyword? Does this mean there's no room left for yours? Or does it mean that if you can present something better than everyone else's offering, then maybe you'll stand out from the crowd?
How to optimize your keywords
Keyword selection is a fundamental part of any SEO strategy. But, How can you make sure your keywords are as optimized as possible?
When selecting keywords, some aspects must be taken into account:
- Keyword Popularity: It refers to the number of people searching for a certain keyword. If more people are searching for something than not, it's probably a good idea to include that keyword in your SEO strategy.
- Keyword competition: The level of competition refers to how many other websites are targeting the same keywords as yours. If there aren't many websites targeting those keywords, then they may be more valuable than if there are dozens of competitors already using those terms.
- Keyword relevance: It's important that the keywords you choose match the content of your website: if someone searches for "best coffee shop," they probably want information about coffee shops, not marketing agencies.
Keywords are the backbone of any search engine optimization strategy. They are what will optimize your content, and determine how well your content can rank in search engines.
When choosing keywords, you need to make sure that they are popular but not overused, that they are relevant to the content, and that they have enough search volume to rank.
But most importantly, make sure the words you choose help users find what they're looking for when they use Google o Bing.
Conclusion
In the end, a solid keyword strategy is critical to your SEO efforts.
There are five main points to cover: keyword popularity, competition, relevance, the ability to target long tail keywords, and how the keywords fit into your content.
If you keep these points in mind when selecting and placing your keywords, you should be on your way to success. success with effective SEO.
