There are several free Google tools that can help improve the SEO positioning of your website. Here are some of the most useful ones:
Google Analytics: This tool allows you to track your website traffic, know where your visitors are coming from and which pages are the most popular. With this information, you can adjust the content and structure of your site to attract more visitors and improve your search engine rankings.
Google Search Console: This tool allows you to see how your site is ranking in Google search results. It also provides you with information about the keywords that are driving traffic to your site, as well as technical errors that may affect your ranking.
Google Trends: This tool allows you to see how searches for certain keywords have evolved over time. You can use this information to identify trends and optimize your site's content to attract more visitors.
Google My Business: If you have a local business, it is important that you register on Google My Business. This will allow you to appear in local search results as well as Google Maps, which can help attract more potential customers to your business.
Google PageSpeed Insights: This tool allows you to analyze the loading speed of your website and provides recommendations to improve it. Loading speed is an important factor for search engine ranking, as faster websites usually have better rankings.
In summary, there are several free Google tools that you can use to improve the SEO positioning of your website.
By using these tools to analyze your site's traffic, keywords, structure, and speed, you can identify problems and take steps to improve your search engine rankings.
