Essential SEO Concepts (Part Two)

We continue with the concepts of SEO so that you can understand the language much better and that every time we talk to you about something about it, you know what we are referring to.

• -Pagerank: It is an algorithm that aims to calculate the value of a web page. To do this, take into consideration the links on the web. It is generally given a value from 1 to 10 and is Google's way of clearly defining which website will appear first.

 

• -On-Page SEO: These are all the actions that we can carry out within the website in order to improve positioning.

 

• -OffPage SEO: These are all the strategies that will be carried out to achieve better positioning. To do this, quality links are usually used to help the final strategy.

 

• -Sitemap: This is a specific file that is used to send to search engines so that they know very well what the structure of the website is. In this way, the search engine will have a list of the pages that are part of that website and can index them so that little by little they begin to rank.

 

• -Spinning: It is about the creation of different articles that are created from another original. Although it is new content, it may have the disadvantage that if it is not used properly it may appear as plagiarism.

 

• -White Hat SEO: These are all the techniques and tools that are used in order to comply with the standards set by Google and thus position the website appropriately so that it reaches the first position.

 

Of course there are many more concepts, but in general, you will know when the SEO consultant or the company you have hired talks to you about White Hat SEO or Onpage SEO what they are referring to.

From Indianwebs We apply legal techniques recommended by Google to help you in your positioning and ensure that your website is in the place it deserves.