Web design trends are constantly changing and you can see a big shift between website designs from 2000 and today. However, this change is not drastic: if you look carefully, you can follow the progress of the web design.
Many web designers claim that the era of web design 3.0 is approaching. If you don't know about this evolutionary web design yet, it's high time you do! This blog is just about that. As a professional website development company, we take it upon ourselves to describe what this web design trend has to offer. But before that, we need to trace the transformation of web design from 1.0 to 3.0 for better understanding.
Web transformation: The journey towards web 3.0
Website design before 2000 is classified as website design 1.0 or library website. These websites were primarily text-based with minimal graphics. These had a very limited interactive element and scope of exchange.
After 2000, web design gradually shifted towards a simplified way of information sharing, personalization, better connectivity, etc. This is how web 2.0 or the social web came to the fore. The table-based format of Web 1.0 gave way to grids and layouts. Bootstrap further accelerated the speed of web development by simplifying the process of designing various interactive elements. Starting in 2008, template-based web designs took the market by storm. Millions of websites were created using such themes.
As the market became filled with ready-made themes, many began to question the need for custom website design services. People started asking, “Is web design dead?” Interestingly, this question persists to this day! Check the image below.
And from these consultations web 3.0 is born! Now, even web 2.0 is taking a backseat with the arrival of artificial intelligence and cutting-edge technologies. These are supporting the evolution of web 3.0. The concept of web 3.0 is based on the implementation of AI, machine learning and peer-to-peer networks that offer an excellent user experience.
What is Web 3.0?
Web 3.0 seeks to deliver an intelligent user experience with its overlay element, breaking the limitations of grids, contextual information (not just keyword-stuffed content), high-level security, and AI-powered design.
However, Web 3.0 is not yet at its peak. It is here but in an early stage. The concept of web 3.0 is based on a decentralized and semantic web vision that has not yet been achieved.
Futuristic Trends of Web 3.0
Artificial intelligence
AI has transformed the field of web development. From improved personalization to greater interactivity, AI ensures it all. Here are some ways AI is used in web design:
AI as a designer: ADI (Artificial Design Intelligence) tools can bring about a fundamental change in the way websites are built. Web designers effectively leverage these tools to create dynamic web designs. These help reduce the amount of repetitive tasks they have to perform.
AI for analysis: A variety of analytics tools are integrated into a website to identify customer behavior, requirements, and experience. These insights help troubleshoot issues and improve the user experience of the website.
AI for communication: Many websites have built-in chatbots for efficient communication. The latest chatbots use sophisticated NLP (natural language processing) systems to continue a meaningful conversation with users and guide them. (More on this later)
AI for voice search optimization: the Optimizing website content for voice search has become a trend these days as the use of voice-activated devices increases rapidly. There are several AI tools that help create content optimized for voice search by surfacing the questions people ask. The natural language processing system in AI-powered tools further helps maintain a conversational tone.
Internet of Things
The Internet of Things (IoT) is changing the way we interact with the digital realm and web 3.0 design calls for optimizing the user interface for various connected devices. At the same time, websites must have a robust backend to adapt to the capabilities, functionalities and commands of different devices.
Furthermore, the most important point to keep in mind while integrating web design with IoT is that there should be no loopholes for a possible security threat. These web designs must have a strategy that consumes less energy, since many of the IoT devices are battery-powered.
AR/VR integration
AR/VR is becoming the driving force of web 3.0 design. These technologies help provide experience-based interaction and thus improve brand trustworthiness.
The use of augmented reality and virtual reality creates an immersive user experience. For example, Lenskart takes advantage of these technologies to allow users to try different glasses. Gucci has added an AR feature to allow users to try on sneakers. Ikea Place uses virtual reality to allow users to find the right furniture for their space.
As you can see, AR/VR is not just a design element, it also improves user interaction with the site and increases the level of brand transparency.
Chatbot
We have briefly discussed this above, but we need to elaborate on it further. Chatbot has already been in use for quite some time. So how is it different from web 3.0 design? The following sections will answer this question.
Web 3.0 design is all about providing a semantic experience to users and chatbots aim for that too. For example, many web developers recommend using the latest technology like GPT-3.
GPT-3 or Generative Pre-Trained Transformer-3 is basically an AI tool that is trained with the necessary data and can create content with a natural language structure. It is no surprise that such a chatbot can improve the usability of a website, an important goal of web 3.0 design.
