Defining which elements are key to the design of a website is an arduous task for a business owner, marketing specialist or in web design.
There are tools that analyze your website experience and identify opportunities to improve loading speed. Achieving optimal quality in the user experience is key to the long-term success of any website.
What is the key to web design?
If we refer to a good web design, we must take into account a series of points that cannot be missing from your site. For this reason, we leave you some fundamental points.
Make it Responsive
Today almost everyone accesses the internet, but not only through the computer or mobile phone, Smart TVs and tablets are increasingly used. Making a responsive web design is an essential point.
Make it Scannable
The way in which the content that visitors to your website are to read is presented is another fundamental point. Sometimes, reading those gigantic paragraphs on some websites is too exhausting, (if anyone reads them 😉). The same thing happens to search engines, so if you have a structured web design you favor positioning while at the same time you won't bore your readers.
Good Typography
Create a good reading experience It starts with selecting a nice font that fits the content being displayed. After all, designing a lawyer website is not the same as designing an online facial cream store.
Web Loading Speed
Every website has to load quickly, that is essential in the world we live in today. Those sites that take more than 2 seconds to load are penalized by Google since they damage the user experience and therefore the site's indexing will be worse.
A simple Google tool to improve loading speed
To provide an excellent user experience on the web, we present to you Website Vitals, is a Google initiative and basically consists of a unified guide of essential quality indicators for any web design.
Over the years, Google has provided a series of tools to measure and generate performance reports. Some webmasters are experts in using these tools, while others are overwhelmed by so many tools and metrics available and cannot catch up.
Website owners should focus on improving their web design by reviewing the most important metrics and understanding how they can improve performance and provide a quality experience for their users. Core Web Vitals presents the most relevant metrics to owners.
Core Web Vitals helps improve your loading speed
According to web.dev Core Web Vitals are the subset of Web Vitals that applies to all web pages, all site owners should measure them and they will appear in all Google tools. Each of the Core Web Vitals represents a different facet of the user experience, is measurable in the field, and reflects the real-world experience of an indispensable user-centric outcome.
These metrics focus on three aspects of the user experience: load , interactivity y visual stability, and include…
- Largest Contentful Paint (LCP) : refers to the time for the deployment of the longest content, LCP, measures the performance of charge. To provide a good user experience, the LCP must be produced within the 2,5 seconds from the page begins to load.
- First Input Delay (FID): refers to the first entry delay, FID for its acronym in English, measures the interactivity. To provide a good user experience, pages should have an FID of less than 100 milliseconds.
- Cumulative Layout Shift (CLS): refers to the cumulative change in the CLS design, measures visual stability. To provide a good user experience, pages should maintain a CLS of less than 0,1.
With each of the metrics above, to make sure you're hitting the recommended goal for the majority of your users, a good threshold to measure is the 75th percentile of page loads, segmented into mobile and desktop devices.
Tools that evaluate compliance with Core Web Vitals should consider approving a page if it meets the recommended goals at the 75th percentile for the three metrics above.
Improving the loading speed of a website is essential and the web designer who does not implement measures that improve the performance of web pages must learn to use these tools.
