Google Ads Editor is a tool made available to simplify the management of advertising campaigns in Google Ads, especially when you need to manage a large number of ads and campaigns.
It is a very suitable platform for search engine marketers who want to improve their efficiency in managing online ads.
Google Ads Editor is a downloadable tool that allows you Make changes offline and sync them as soon as you're online.
Google Ads Editor: What is it for?
Google Ads Editor is a tool that allows you to manage advertising associated with the search, video and display advertising network, making collective changes offline.
Google Ads Editor has a very intuitive and efficient interface that improves the advertising campaign management experience.
As an app, can be downloaded to work offline and make changes, without having to open the browser. Therefore, it is possible to work offline, optimizing work times even when there is no Internet connection. As soon as you connect, the results will be synchronized.
The more ads and advertising campaigns we have to manage, the more time this tool will allow us to save.
On the platform we can access multiple accounts at the same time without having to log in and out of each of them. This way you can intuitively identify issues affecting accounts.
Through the analysis of parameters such as clicks, cost, positioning, we can estimate the effectiveness of the campaigns in terms of conversions.
To work with this platform, you must download one or more accounts, make changes offline, and upload them to Google Ads. Once installed, you must download a Google Ads account.
Google Ads Editor: the advantages
To download the platform, go to the Google Ads Editor page.
To use Google Ads Editor, you need to sync it with your Google Ads manager account by clicking the “+ Add” button.
Google Ads Editor is a platform that allows you:
- make collective changes in less time
- Collaborate with others to let you review campaigns and propose changes
- view statistics for individual campaigns or specific subsets
- edit multiple accounts at the same time
- move items or copy them between campaigns
- find text within ads
- revert your changes as you change campaigns
- prepare draft changes before uploading them
- also works offline
Google Ads Editor provides several features:
- Account: where to choose the account to operate from
- View changes: View the changes made and check that they do not generate conflicts
- Download Recent Changes – View and trade the latest changes made online
- View Statistics: Download statistics and analyze them
- Upload Changes: Transfer the changes made to the account
The sidebar provides the modification possibilities for:
- Campaign name
- Start date
- Strategy
- Equilibrio
- Express
- Orientation
You can make bulk changes by clicking the “Make More Changes” tab at the top left of the screen. You can paste them directly from an Excel sheet or manually via the “Down Arrow” item to display a menu of possible changes.
The Google Ads editor offers several options for creating video campaigns, such as:
- Content Exclusions: Prevent your ad from appearing on certain sites.
- Bidding strategy: Defines the cost per manual view.
- Change video ID, URL, status.
- Choose the image associated with the video:
Google Ads Editor: The Features
By scrolling through the options available in the Menu, you can find both basic and advanced functions. The possible changes refer to:
- Audiences with flexible scope
- URL monitoring
- Custom parameters
- Dynamic ad changes
There are also responsive display ads that contain images, logos, and descriptions.
We can also set custom rules to be notified when errors are recorded in the campaign. And the benefits don't stop there. Platform updates are released periodically, which undoubtedly makes it more and more performant.
image selector
Simplifies image selection.
ad extensions
A set of ad extensions to add to your campaigns
TrueView Video
Allows you to create and manage TrueView campaigns. TrueView ads allow you to get leads from the Google and Youtube networks. The platform offers several options for modifying ads, such as modifying the title, managing sponsored ads, creating ads for video campaigns, and inserting calls to action.
IP address exclusion
Allows you to exclude or modify certain IP addresses.
Search terms report
Allows you to view and download search term reports for quick checks.
Collective changes
Allows you to apply changes to multiple ad types.
With the previous version we would have had to make the changes to each account, one at a time. This way we can instead change campaigns and keywords and even URLs only on those that we decide to act on. We can add negative keywords in ads and campaigns.
Find duplicates
Allows you to identify Duplicate keywords that can lower your Quality Score . This tool allows you to do it immediately and sort them by certain types of criteria. We can act on both ad groups and campaigns.
Import and export campaign data
It allows you to download data and campaigns in CSV files.
Advanced Search
Allows you to quickly find specific words through special filters. It is also possible to save the criteria to use them on other occasions.
Get recent changes
Allows you to review changes before publishing them. You can also download a list of changes made in a given period.
See stats
It allows you to view different KPIs such as performance, attribution, conversions, competition metrics, etc.
Offline editing
It allows Sync your changes when you go online at a later time. Additionally, you can export information and share it with others.
Google Ads Editor provides many interesting features to optimize the work of SEM specialists and improve the performance of advertising campaigns.
what do you think about it? Let's talk about it next!
