Although the percentage of users who make online purchases is increasing, there is still that mistrust that from time to time creeps in front of those who hesitate when it comes to clicking the "Buy now" or "Confirm order" button. ».
A good strategy to prevent this distrust from lurking in our online store would be to create prescribers who speak well of us. But that is not enough for them to buy from us, much less to position our product.
The positioning element par excellence and the most lethal weapon on the Internet is SEO. One of the few who is capable of battling with social media and sometimes defeating it. What's more, today many experts say that search engine positioning is more important than social media positioning.
When a person needs information about anything, the first thing they do is go to Google and type what they are looking for. The same thing happens with online purchases. If you are looking for football boots in Barcelona, your search will most likely begin by clicking on the “Search with Google” button.
So, investing in SEO and working on it can make your online business visible and appear in a good position in terms of organic results.
If your website appears well positioned, it is very likely that your traffic will increase. your website and, with a good strategy behind it, customer conversion is achieved.
