Success in the Bemurray Campaign on Twitter

The well-known brand of Murray glasses has commissioned IndianWebs the online/offline promotion campaign of its new models and collection of glasses for this summer 2015.

Under the hashtag #bemurray IndianWebs promotes the brand image and the essence of the campaign through Twitter.

The strategy consisted of consumers sending a tweet with the hashtag #bemurray with what it meant to them "be murray". The campaign has been a success, closely associated with the beach and good vibes.

As part of the results on social networks, the brand grew 10% in market acceptance and 13% in brand recognition.

Thanks Murray, we are #bemurray too!