Five components of IndianWebs agency Arnau Santos, Iván Carrascal, Francisco Trujillo, Oscar Sánchez and Marcos Guerrero were invited to the conference organized by Google AdWords Academy in the city of Barcelona. It took place on June 19 at MACBA (Museum of Contemporary Art of Barcelona). Very interesting conference that was given in two sessions. The first session in the morning, for the experts. The second session for beginners, in the afternoon. The members of Google AdWords Academies Barcelona They made an effort to explain how the Adwords tool works, with all kinds of examples and sample campaigns. We learned how to get better performance from the campaigns we manage for our clients.
The following topics were discussed on the agenda: Advanced Search and Export, Advanced Mobile and YouTube, Introduction to Google Adwords, Introduction to the Display Network, Mobile Campaigns and, finally, how to survive as an agency in times of crisis.
They taught us all kinds of tricks like the value of “Negative words” in a well-managed AdWords campaign.
Taking into account that there are sectors in which it is much more difficult and economically higher to position companies, a good keyword management can help get good results.
At the end of the Adwords course they talked about Google Engage https://google-engage.appspot.com/es/ a free program for Google agencies, which provides training, tools and downloads of discount coupons to help Agencies sell Adwords to their clients.
The conference and the comments from the participants were very interesting. It was very worth attending this course.
Thank you! Google AdWords Academy Barcelona.