With the help of Esther Españó Sanz de Labor Trading-IndianWebs– is preparing this year's training. in Online Marketing and social networks.
Like every first Friday of the month, the IndianWebs team will meet to receive training from Sergi Ortiz, our great trainer and business advisor.
Training has to serve to adapt to changes and minimize errors. IndianWebs It is constantly evolving and we have to perform new tasks from time to time. If we have a training plan, the learning curve will be greatly reduced and we will be able to adapt to changes quickly and effectively.
En IndianWebs Continuous training is an obligation today. With a company that has to adapt to multiple changes, be flexible and ensure that its human resources are as effective as possible to maximize productivity, training is the path we must follow to achieve this.
COURSE CONTENTS ONLINE MARKETING AND SOCIAL NETWORKS
1. SESSION 3h. SEO I
- SEO in 2016.
- Current strategies to appear in the first places.
- Google Master, what we can do to speed up indexing.
- How does Google work and when to determine the position of the websites.
- Positioning thanks to GEO location.
2. SESSION 3h. SEO II and SEM.
- Google penalties, how to detect and solve them
- GTMetrix. To consider.
- On-page SEO with Yoast.
- List of essential SEO tasks when we set up a website.
- SEM
- Advertising on Google: Display versus Adwords. Costs and strategies.
- Advertising on social networks.
3. SESSION 3h. SOCIAL NETWORKS I
- Advanced Facebook (posting algorithm, etc…).
- Marketing Strategies.
- Facebook Ads
4. SESSION 3h. SOCIAL NETWORKS II
- Advance Twitter.
- Twitter Ads.
- Google plus (Connect your business with My Google Business)
5. SESSION 3h. SOCIAL NETWORKS III
- Pinterest versus Instagram.
- Pinterest Ads and Instagram Ads.
6. SESSION 3h. SOCIAL NETWORKS IV
- Support tools and digital analytics.
- Other Social Networks.