Social networks, after having conquered everything related to interpersonal relationships, are beginning to have great relevance in the purchasing decision process. "In the last twelve months the importance has increased by 100%," say members of MarketLive.
When we want information about the quality of a product we normally go to Facebook and Pinterest. In the recent study carried out by MarketLive, Pinterest appeared with an average of $105,7 in the average amount of sales. On the other hand, Facebook reached $101,38.
There are social networks that offer us a very wide range of possibilities and currently we can not only find opinions that refer to a certain article but it is also possible to discover new products and offers. What's more, the percentage of consumers who have claimed to have discovered a product through this medium is 61%. Those that have not managed to reach even 20%, and it is quite significant, are the traditional channels that were used for this type of searches, such as blogs or television.
In addition, more and more people are using social networks to help them find gift ideas.
The importance is so great that, according to Puro Marketing, they have come to change the purchasing process in the establishment itself. That is to say, many buyers turn to 2.0 media while they are in it.
Now it is up to the different businesses to investigate to find out how they can take advantage so that, instead of reducing sales, they increase.
