It is important to choose appropriate colors if we want our website to have a pleasant appearance and design for users to see.
The choice of color is usually objective, but depending on which colors we choose will help reinforce the message we want to convey. It is so important that even sales can be affected depending on the colors that predominate on the web.
For most buyers, color is an important factor when making a purchase. The visual impact greatly influences the way we unconsciously judge a product, which is why it directly affects when purchasing a product.
It is also vitally important to know the cultural context they have in different countries, for example, in the West the color white is associated with purity, while in the East it symbolizes death.
There are also preferences based on sex. Men's favorite colors are usually black, green and blue, while women's are blue, purple and green.
1.- Red: It spreads energy and is common in games and sports.
2.- Blue: For a young audience it is preferable to use a light tone, while with an adult audience it is better to use a dark tone, as it reflects serenity and confidence.
3.- Green- Typically used for content related to medical products, outdoor activities, and money.
4.- Orange: conveys freshness, and is good for promoting products for young people.
5.- Black: elegant color that is associated with luxury products for a more exquisite public.
6.- Yellow: It is recommended to highlight parts of the website and to advertise leisure products.
7.- Brown: conservative color that conveys quality and naturalness, appropriate for a mature audience.
8.- Purple: Usually seen only in women's and children's products.
9.- White: It is related to health and hygiene.
10.- Gray- It is innovative and suitable for technological products.
When adding them to a website, the colors are represented by hexadecimal numbers; there are 216 colors that are displayed exactly the same regardless of the browser used. The hexadecimal numbering system identifies colors with a # at the beginning and then a series of six letters and/or numbers.
He here a table with the code of all the colors
