It doesn't matter if you've just entered the market or have been trading for some time, ranking first in Google search should be in the back of your mind. However, with constantly evolving algorithms and extensive competition in the market, it is quite difficult to occupy and retain the top spots on Google.
In this blog, we will explore some of the smarter steps you should take to achieve your goal.
Get Ranked Higher in Google Search: Best Practices
The following strategies are preached and practiced by the trusted experts of digital marketing services. It's time for you to start implementing them.
Create long form content
Let's start with blogging. These days, we can find that most of the top ranking sites feature long-form content.
Don't get us wrong. It has nothing to do with length or number of words.
Basically, it can be assumed that long-form content is more in-depth and provides a complete outline of the topic. Google seeks to offer valuable information to users. Sites that satisfy this criterion have a higher chance of ranking highly.
Additionally, comprehensive and engaging content attracts more traffic to the site due to its varied information and increases dwell time. Since people get extensive information on the site, they can share their preferred information while mentioning or linking to the site.
All this leads Google to consider the site as a valuable source of information.
Optimize for Google Answer Box
Google answer box results are more prominent than all other results. If your content appears in this section, you will get great visibility and exposure. Naturally, it will generate more clicks and traffic. If you want to appear in this section, your site must have many merits. It is better to hire professional SEO services instead of trying it with amateur hands as it requires a lot of effort and experience.
Sometimes this result is also indicated as a no-click search result. This is because people can get proper information directly from the answer box and do not click. This may make you think that appearing in Google Answer Box is the same as losing traffic.
Well, let's destroy this misconception. Google Answer Box plays an important role in branding. Helps build reputation, brand recognition and trustworthiness.
Improve internal link structure
Site architecture is crucial for search engine bots to properly crawl and index web pages. This is done through internal links.
A Moz study states that the optimal structure of a website is in the shape of a pyramid with links between pages. For example, the home page is connected to the main category pages and these are linked to related product/service pages.
In addition to creating the architecture of the site, it also helps float link juice from one page to another. This, in turn, will boost the SEO potential of the web pages.
This must be done from the moment of website development. Therefore, hire a reputed website development company to build your website while maintaining the proper structure.
Anchor Text Optimization
Anchor text is used to link pages and help Google understand the purpose of the page. Using keywords is a brilliant practice to guide Googlebot to easily understand your page content and rank the site higher.
Here are 5 types of anchor texts you can use:
Exact Match Anchor Text: Such anchor text uses a keyword that reflects the page you are linking to. For example, if one of your keywords is home decor, using “home decor” when linking to a page that includes multiple types of decorations is exact match anchor text.
Fuzzy match anchor text: such text includes a variation of the primary keyword on the page you are linking to. For example, “DIY Home Decor Ideas” can be a partial match anchor text as it consists of the phrases your site is trying to rank for.
Text Generic anchor text: This anchor text is a generic phrase that links to other pages. Some of its instances may include “click here”, “more information”, etc.
Brand anchor text: As the name suggests, the anchor text here uses the brand name. Say, if your brand name is indianwebs, linking “indianwebs” to one of your posts will be an instance of a branded anchor text. However, overusing this type of anchor text can appear manipulative and suspicious to Google. So it's best to avoid using it more than once.
Bare link: If you use the URL as an anchor, it is considered a naked link. These are not an ideal option as they affect readability. It's easy to read anchor text like "great home decor ideas"
Check out this blog to learn all about anchor texts.
Full Test Guest Post Strategy
Everyone knows that guest posting is essential for getting your site in front of a wide range of audiences and getting a backlink from a reputable site helps improve your domain authority. But you may not know that it's not a smart move to blog on every guest posting site you come across.
Here are some tips to keep in mind:
- Select relevant websites with high domain authority.
- Check out the articles previously posted on the site to get an idea of your expectations.
- Choose topics that interest the site's target audience.
- Back up your claims with high-authority sources.
- Please adhere to the blog submission guidelines mentioned on the guest posting site.
Make use of rich snippets
Showing rich snippets in your Google results is a great way to get more clicks, which in turn makes Google recognize your demand and improve your rankings. Structured data in your HTML page will help Google display rich snippets suitable for search engines. It can include ratings, price, stock availability, etc.
This additional information not only generates more clicks, but also helps reduce bounce rates. That's because people are aware of what they will find on the site.
We hope the blog has helped you get a clear idea on how to improve your site's ranking on Google. Try them and thank us later.
