If they tell us that a company uses traditional methods to advertise and promote, we will quickly label them "outdated." Those repetitive television spots, even the advertisements so characteristic of the radio world, have been left behind.
The traditional is being devoured by new technologies and, in this specific case, the ship is commanded by social networks or social media.
After incorporating these tools into your business, you will ask yourself: "Now what?" We make it easy for you to answer that question with these five concepts:
1. Know the target audience
For any campaign to be effective we must be very clear about who to target. If that aspect is a little clouded, we can take advantage of the solidarity of our friend the Internet. With Google Analytics we can know at what time of day our website has the most traffic. Traffic that we can break down to know the age, gender and geographical location of each of the users.
So if from 12 to 13 p.m. a high number of women from the north of Spain enter our website, we are faced with the best time to publish content given that the chances of it reaching their screens are high.
2. Discover needs to satisfy
If we want to quantify what customers want, there is no better way to do it than on social networks. Through surveys, for example. It is simple, does not involve a great cost and is of great help so that these small businesses can strengthen themselves in the market.
3. Understand what our audience is looking for
There are tools like Google Traffic Estimator that tell you what content you should incorporate into your campaign. Publishing content that no one is looking for is a waste of time and, as you can see, it is avoidable with the wide range of possibilities that the virtual world offers us.
4 It draws attention
Once you know what they are looking for, offer them that same thing. Work on it, continue researching, write and publish. Always looking for your reaction. Feedback is very important in all areas of the business world.
5. Analyze your content
Continuous adaptation, knowing how to adapt and learning from mistakes, is vital. To achieve business success, many steps must be taken forward, but in this process it is necessary to take small steps backwards. Don't be afraid, for example, to publish two totally different messages and see which one works better. Without a doubt, it is the best way to use social networks.
