It is surprising to see how large multinationals that bring together thousands and thousands of followers on their different social media accounts are closer to their followers than small companies that only have a third of the contacts that these multinationals have.
Lauren Dugan, an expert in digital marketing, is not surprised and assures that many companies treat their clients as an abstract mass and without thinking that what is behind those profiles are people.
By being close and treating them appropriately, sellers who work in one of the most complicated markets, the online one, are able to better understand what the goals and aspirations of their clients are in such a way that the guidance when deciding The purchase is beneficial for both parties.
Thus, clients have to stop being a number for many companies and to do so, they must know their gender, age, residence, family situation, salary, values, friends, etc. Another very important thing is to refer to them by name, that is, it is better to write a tweet or a post thinking about Juan, a regular customer, than to send it to our client 246.
