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Majestic SEO, what is it and what is it for: guide to its main functions?

14/04/2022
Elizabeth De Leon

This prodigious tool has a database of 5000 billion URLs and can be used both in the free version with limited functions, and in the pro mode in all its power.

On the Homepage we can enter, in the search bar, the domain or a keyword to analyze. With Majestic SEO we can discover areas for improvement, possible dangerous situations and information about the authority of a portal, based on its analysis.

We can refer to two analysis methods:

  • Fresh Index , the index that contains the data for the last 90 days and is updated day by day
  • Historical Index , the index that contains the data for the last 5 years. It is typically used for wide-ranging assessments involving the historical aspects of the site in question.

which, depending on our analysis needs, offer us more or less extensive information.

Site Explorer

This powerful module allows you to analyze in detail a site's link profile and the type of anchor text adopted. It is only necessary to indicate the address of the page in the appropriate mask and the tool will analyze it to give us a large amount of information regarding its authority in terms of links.

This feature allows you to get a rough analysis of the domain in question.

Majestic SEO Trust Flow and Citation Flow

These parameters indicated below are Majestic SEO's own metrics and do not necessarily represent parameters that meet Google's criteria, but they are nevertheless interesting to get an idea of ​​the appreciation of a portal.

trust flow It is a parameter that expresses the confidence that search engines have in the site in question regarding the quality of the links from which it benefits. As the quality of incoming links improves, this parameter increases. It helps us understand the authority and relevance that a site should have for a given topic, depending on the importance of the links received (this parameter can vary from 0 to 100).

It must be remembered that this tool is really essential to visualize the online reputation of your company.

Citation flow is a parameter that provides a quantitative estimate of incoming links. As the number of incoming links increases, this parameter increases (this parameter can vary from 0 to 100).

Analyzing these values ​​allows us to accurately estimate the value of the sites in question to decide if they can be useful for our ranking purposes.

The closer the ratio between Trust and Citation Flow is to 1, the more authoritative the backlink profile of the analyzed site will be.

Anchor Text and Backlinks

This function analyzes the number and characteristics of links analyzed by Majestic in the last 90 days.

  • Backlink Breakdown : Analyzes the type of link the domain receives (text, images, frames, redirects), the relationship between follow and nofollow links and how many links have disappeared since the last analysis performed.
  • Anchor text – Analyzes anchor keywords from incoming links

This feature allows you to estimate the importance of sites that link to ours in Trust and Citation Flow values.

If among the texts we still see words completely unrelated to the topics we are dealing with (for example, online store, pornography, gambling, etc.) it may mean that we are subject to black hat SEO attacks.

Backlinks can be analyzed from the point of view:

  • current
  • of the source domains
  • of the source IP
  • of the reference subnets

To be able to carry out more or less specific analyzes according to our needs.

Pages

This feature analyzes the domain's backlinks at the authority metrics level and allows us to know at a glance which pages receive the most backlinks.

Topics (Categories)

It allows you to estimate the Tropical Trust Flow and the topics on which the site has the most authority.

Referring to domains

This function allows you to estimate which sites have the most outbound links to the portal in question and which subject area they belong to. Backlinks from a single domain are grouped into a single group. Thanks to this classification we can observe the different link profiles according to authority criteria.

New and lost backlinks

This feature allows you to estimate how many additional backlinks we have gained each day and how many we have lost. It is very useful for those who deal with link building professionally and need to periodically check the evolution of their link acquisition strategies. If we notice particular spikes compared to the usual variations in backlink acquisition, it will be good to investigate the causes.

Anchor text

This function analyzes the anchor text used to link us, this way we can know which texts are used most frequently. Through the estimation of the Tropical Trust Flow we can analyze the importance and thematic scope of the sites that link to us and what words for the text are still used.

From the analysis of the anchor text we can also guess if there are suspicious profiles that risk putting us in danger due to black SEO activities carried out by someone who is determined to harm us.

Map

This function indicates the countries of origin of the different links.

Pages

This feature indicates which pages have the most inbound links.

Link profile

This function summarizes the Trust Flow and Citation Flow values.

search explorer

This feature allows you to identify pages that contain a specific keyword in the URL in the Majestic database.

The Backlinks tab provides information about the backlinks of the analyzed site. As well as crawling URLs pointing to a site.

The Referring Domains tab allows you to group all links that belong to the same domain.

Webmaster tools

This feature allows you to connect Search Console with the tool and make data loading faster.

Link Map Tool

This feature allows you to compare links from competing sites, to simultaneously evaluate different link profiles.

The Bulk Backlink Checker item allows you to compare 400 URL addresses at the same time (bulk), obtaining a summary table, which we can modify by ordering the metrics in the order that best suits us.

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