John Limbocker, an expert in SEO positioning, revealed in Las Vegas what the new 2015 SEO factors that Google has chosen to position will be.
Currently, the most determining factor when positioning a website are the "user signals" in author's words, that is, user signals. These user signals are reflected in the browsing experience. Thus, the greater the satisfaction and the better the browsing experience, the higher the positioning of our page.
This changes the strategies and way of acting of companies with an online presence. Instead of being strategic with their clients, they should strive to ensure that users leave the website satisfied. Which may imply some type of transfer by companies to their clients.
The three factors that measure and reflect whether a user's experience on a website is positive or negative and, consequently, impact positioning, are the following:
– The time that users spend on the website. The higher this is, the better the score we will obtain.
– The bounce rate, which reflects how many users leave the website as soon as they enter. The lower the rate, the better.
– The CTR, that is, the proportion of clicks on an ad or a keyword. An ad with a large CTR number is considered optimal. Google considers that a CTR should be in first position if its percentage is around 33%.
If we merge the three factors, we could develop the magic positioning formula: Many clicks on our ads (CTR), few users leave our website as soon as they enter and users invest the maximum possible time browsing our portal.
