If we decide to create a website by our own means, we must keep in mind that we will have to carry out a series of tasks that require advanced knowledge. Even though we use a content manager, there are some jobs that must be done anyway, such as design, positioning, marketing, etc.
Below are six essential professional profiles for these jobs.
1.- Web designer. The template is not enough, a website needs a designer who masters the treatment of images and is in charge of choosing the colors, placing the elements, the usability of the site...
2.- Webmaster. It is responsible for administering and managing the page so that it works correctly. Its functions are to maintain the databases, program the website, introduce new content and features...
3.- Community Manager. The content is created on the web, but is shared on social networks. Having a presence in them is very important to reach new clients, communicate with them, and improve our visits and web positioning.
4.- Marketing. The website has to become our best commercial so that the money invested in it ends up being profitable in the form of clients, sales and better billing. You have to get visits and traffic for this investment to be useful.
5.- Content writer. Having quality content is key to having a good website, as well as being useful Have a Blog that it be updated regularly.
6.- SEO. The articles and content we create have to be optimized in order to position our website appropriately. This means that we must use the keywords with which we want to appear in search engines.
While it is true that for a small website it is not necessary to have a professional expert in each area, we must keep in mind that we will need someone who takes care of all or most of them.
