Pinterest is settling into the world of social networks but it is doing so strategically. There are already several digital media that echo a new strategy of this social network and that is that they want users to be able to buy some of the products offered from the same platform. To do this, simply click on the buy button that will be added to Pinterest.
Currently, 70 million people immerse themselves in this social network with the aim of storing, organizing and sharing images on very diverse topics. From cooking recipes to clothing, for example.
Other social networks like Twitter, instead of hazing Pinterest, have suffered it. And with much less travel, its growth has been greater than the blue bird's social network. Pinterest, like Instagram and Tumblr, is the fastest growing network. In the last semester of 2014, its percentage reached 110%. Furthermore, recent studies revealed that this social network redirects more traffic to other websites than Twitter.
The impact is such that there are already many analysts and marketing experts who advise companies to use this platform. Its rise and growth makes the bravest dare to classify it as "the social network of the future" and the main reason for giving it that label is due to the possibilities for improvement it has and that could turn it into a very powerful online commercial platform.
Pinterest is aware of this potential and knows that if things are done well it is very feasible for this powerful commercial platform to go from being a label to a reality. That is why they are relatively close to taking the first step. With the incorporation of the purchase button, the time that passes between the consumer showing their interest in an item and executing the action of purchasing it would be reduced. It is obvious to think that behind a "Pin" that a user makes on a photograph is the desire to buy that product.
