We talk a lot about web positioning and how necessary it is to have a very good positioning in order to be able to meet all your objectives in terms of sales and visibility. But still, there are people who still do not understand why I need to position my website.
The main reason is because when we properly position a website, what we obtain is the possibility of appearing in search engines and therefore being much closer to those people who need our services or who are looking for the products we offer.
Positioning, or also called SEO, becomes extremely necessary since it is what helps Google and other search engines understand that your website is about a certain topic and that when users go to their search engines to search for a word Specifically, your website must appear among those results because you dedicate yourself to it.
To continue understanding why you need to carry out the web positioning of your page, it is good that you also know how search engines work so that you can see why some tools are used and not others.
How search engines work
What a search engine does is first perform a general crawl through what are called bots. And what they do is go through all the Internet pages in the same way that a user would do. In this way, they give information to their server.
There is no specific time in which the bot visits your website, so it is advisable at all times to have an updated website that has optimal content, so that the moment the bot passes by, it gets the information it needs and positions us correctly.
When the bot has already visited your website and has all the information, what will happen is that the indexing is done, where they will decide in which part of their search to appear according to the type of page you have.
Initially, for indexing, they will be based on keywords, since it is the most relevant information they have. Subsequently, they will begin to rely on other types of information such as the publication date, videos, images, etc., but clearly what has the most influence on this is the quality of your content.
Now that you understand why I need to position my website, do not hesitate to contact us if you want us to help you with SEO.
