What are Google Data Studio reports?

Objective historical data is essential for making investment decisions in SEO more than in other promotional forms: it is the fuel of business strategies.

However, knowing how to explain data is just as important as collecting and cataloging it.

Producing monthly SEO reports can become an exhausting experience when clients struggle to understand the results displayed in the traditional way, not to mention the time it takes to gather data from multiple sources into a single suitable format.

Google Data Studio is the perfect data visualization tool to convincingly explain the results of promotional activities on the web.

What is Google Data Studio and why it helps create SEO reports

If you follow the online visibility of a brand, you are aware of how much various factors can influence it: site content, Adwords ads, promotion on Facebook and Instagram, etc. Keeping track of all these influencers can become problematic if you don't have a tool that can easily import and organize related information.

Google Data Studio is a data visualization solution that allows you to import data to create customizable, intuitive and interactive reports.

This platform allows you to create reports that extract and expose the main Key Performance Indicators of the company's website in an orderly and exhaustive manner.

This platform allows us to express the performance of our online business in a satisfying visual form and view the data in a format that anyone can understand the real data.

Google Data Studio reports, thanks to their clean graphics and intuitive operation, are truly valuable tools to make the activities carried out evident to the client and explain the results obtained in an intuitive way.

In fact, we can extract from:

• google analytics
• Google Trends
• Google search console
• Google spreadsheets
• Youtube
• google ads
• Olympics
• Google BigQuery
• mysql database

valuable information that will be displayed on visually appealing screens, making it very easy to draw conclusions about its meaning. SEO reports can also be easily shared with whomever we want - colleagues, employers and friends - simply by distributing access links to the files.

As you can imagine, data is usually very informative but this does not mean that it is pleasant to observe: illustrating intuitively is essential when you have to convince the viewer.

Especially if you're talking to people who aren't familiar with Data Analytics, the alternatives provided by Data Studio are a way for everyone to understand the results of their website investment.

This system of automatic connectors allows you to save a lot of time and effort in collecting information to summarize the activities carried out, and keep the reports always updated over time without any effort.

The main advantage of Google Data Studio is to summarize in a single channel a large amount of varied information that would otherwise require a lot of effort on the part of professionals to obtain, compile and display in a cohesive form of communication.

The suite allows you to extrapolate and display a large amount of information related to the effectiveness of websites, such as clicks, impressions, conversions, average positions by country and device, etc.

Platforms like Google Analytics provide a multitude of data. Data Studio comes to our aid thanks to the extreme modularity of the data: we can select the specific information that interests us and model the report so that only the latter appears.

Data Studio has the undeniable advantage of visuality on its side: as we know, there is nothing more communicative than images, and this suite provides the valuable information that is crucial to analyze the result of our efforts through varied graphs.

How to share the report and keep it continually updated

Google Data Studio reports can be shared both in visualization mode and with broader modification parameters, so that the interested party to whom they are submitted can, where appropriate, change the form of the representations based on their preferences.

Through a simple link to be sent by email (as with Google Drive documents) you can access the report to check the current status of the information at any time: this way you do not need to send a copy of the file each time. It is up to date but only works directly on the source material. Therefore, the suite is very suitable when you have a certain number of people who need to access the same file at different times.

These reports are continuously based on the starting data through the structure of the connectors, in this way they are continuously updated at each time they are consulted, and with respect to each date range that is selected.

Outlines can also be integrated with images and captions to expand and refine their explanatory scope.

The benefits of Google Data Studio

Therefore, the advantages of Google Data Studio include:

• Add multiple sources without resorting to the API
• Immeasurable ability to customize models
• Time savings in data extrapolation
• Allows you to make information visually clearer
• The possibility of visually comparing data referring to different periods and sites
• The ability to access multiple sources simultaneously and organize all information at the same time
• You can share access to information with different authorization levels and participate in the creation of charts with others
• You can change the time range of the data by simply clicking on the appropriate data box
• Reports update automatically when the set time range changes
• You can insert images and text and modify graphics at will
• You can rely on ready-made templates
• Knowledge of the sector and the complexity of the phenomena involved increases.

Google Data Studio: How to Create a Beautiful Report

Data Studio is a great free data visualization tool for collecting, cataloging data, and displaying it in an interesting way, even when working with large amounts of data collected over a long period of time.

Therefore, we can use it, for example, to create monthly reports on positioning and on KPIs established in great detail.

To create a Data Studio dashboard that suits your needs, you can first create a classic outline on a pen or pencil sheet. This way you will spend less time actually creating the model in Data Studio. There are also pre-built reporting templates to simplify the work of those with fairly standardized reporting needs.

You can sign in to Google Data Studio with the same credentials as Google Search Console and Google Analytics. In these Google video tutorials You will find several instructions to get started with the tool and model data reports according to your needs.

From the platform editor, you need to click on “Create new data source” and select the source from which you should get the information for the reports.

From the blank screen you can set the type of model and the space in which to display the graph: you can define the type of metrics you want to appear and the time interval they should cover, since it will be possible to change these parameters even later .

With a few clicks it is possible to adapt the graphic representation of the brochure so that it is as suitable as possible to your needs.

Data can be organized in the form of tables, pie charts, line charts, etc. with the shapes and colors you prefer.

How to make Data Studio reports with Facebook data

There are two ways to connect Data Studio to Facebook ADS. You can do it with a collector like Supermetrics (paid software $99 per month), or in a more traditional way through Google Sheets that acts as an intermediary.

Exporting Facebook data to Google Sheet and using it to “feed” Google Data Studio.

To use Supermetrics, you will need to log in to Facebook ADS and authorize the connection. Once connected you will have to accept in Supermetrics and you will allow the connection between Google Data Studio and Facebook Ads. You will be asked to link the various data sources.

In short, Google Data Studio is an excellent tool to make it clear to your client how valuable your work is and how much you can help them earn through the website. If you are self-employed or are the owner and employees of a web agency You should not miss the opportunity to use Google Data Studio.

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