Social networks are so attractive that brands are increasingly paying more attention to them. They do it because it is the best way to interact with real and potential customers. For this you need followers. If you don't have them, your brand is enveloped in a very negative silence.
However, the most important thing is not to get the follow or I like on duty but to maintain them.
The companies Fractl and BuzzStream decided to find out what are the reasons that make a person remain in a community of followers and, consequently, what aspects brands should take into account so that these followers do not leave.
Nearly a thousand people were surveyed and 21% recognized that publications of boring and repetitive content were one of the reasons why they stopped following some brands.
On Mark Zuckerberg's platform, one in five would use the dislike button if a page publishes posts too frequently. Quite the opposite of Twitter, where dynamism, activity and quick and timely responses are valued.
Users believe that many companies use social networks to throw flowers at each other. That is, a showcase with mannequins that are not capable of answering questions. Furthermore, the content that is usually provoked is predictable and lacks any relevant element.
This study reveals that the content that people related to social networks value most are images (22%), something that all companies should bet on. Hence the success of platforms such as Instagram, Flickr and Pinterest.
Behind the images, the preferences are the following: videos (15%), costumers reviews (14%), exclusive company news and data (13%), infographics (9%) and market studies (6%).
Furthermore, it is important to highlight that the percentage of people who discuss their unfollows amounts to 15%.
