Corporate identity is the representation or image that a viewer has of an organization or a company, it is not just the company logo, corporate identity is the image that the company transmits to the outside and the representation that we as viewers receive. we make of it. Corporate identity covers both tangible aspects such as logo design and corporate graphic design, its visual representation, its symbol or logo, fonts, colors, corporate stationery, elements of external and internal communication, advertising, protocol, corporate architecture, etc. ., as intangible aspects, for example the philosophy of the organization or company itself, its mission and its values. All companies, even if they do not communicate anything, continually emit messages around them. The visual image is one of the priority means that companies use the most to transmit and manifest their identity, showing it to the public. We develop the set of elements that make up the corporate identity, creating the lines of the corporate identity manual. We ensure that our image is coherent in all the areas it is shown, reinforcing our brand image and the branding of our company. The formation of the corporate image of a good corporate image is not so simple because the work that is done is in the abstraction of people who simplify the company into a group of representative attributes. To simplify the creation process, the work is divided into the different images that an organization projects, these are the image as a company, as a brand and as a product.