Is the music industry in crisis? Yes. Who would be able to solve the business model to reverse the situation? Jay Z, Madonna, Rihanna, Beyoncé and Alicia Keys, for example. So it has been, these prestigious artists from around the world were summoned to New York to present a streaming music platform called Tidal, which comes to stand up to Spotify.
At a point where we see how the CD disappears and piracy appears, it is the true architects of this industry who have decided to support and work to be the alternative to this decline. It should be noted that the singers' profits are obtained from the concerts and not from the sales of the different albums they release.
Jay Z leads Tidal, an app that offers, for about $20 a month, 25 million songs, 75.000 music videos, melody identifier, social media manager and playlists. All without any of those ads that bother us so much when we want to listen to our favorite song.
The main asset that plays in Tidal's favor is sound quality. In addition, it will be available for almost all operating systems (Android, iOS, etc.) in the 31 countries in which it will be launched.
When we talk about Tidal's main asset, we do so about that differentiating element that would allow it to stand out above the competition, which in this case is clearly Spotify. However, they are also willing to compete with YouTube in the reproduction of videos, with social networks in terms of proximity to artists and with Shazam in the recognition of songs that are played on radio or television.
