Search engine optimization, web positioning, is the process of improving the visibility of a website in different search engines in an organic way. Search engine optimization is carried out in two ways: internal, within the website itself, and external, outside the pages to be optimized. Search engine optimization has recently become one of the most sought-after tools by webmasters. In particular, appearing in the top positions on Google is essential if you want to generate traffic to your website, since Google responds to almost the majority of Internet searches.
