Search Engine Positioning
Search engine optimization, web positioning is the process of improving the visibility of a website in different search engines organically. Search engine optimization is done in two ways: internal, within the website itself, and external, outside the pages to be optimized. Search engine optimization has recently become one of the most popular tools for webmasters. In particular, appearing in the top positions in Google is essential if you want to generate traffic to your website, since Google responds to almost the majority of Internet searches.