In order to increase the sales of your online store, it is best that you combine the best marketing tools. In this article we are going to offer you the 8 best marketing tools for online stores to help you ensure that your online store is operating at its full potential.
Tools to increase sales in a business online
Google Analytics
It is an essential tool that all online stores should have. With Analytics you can analyze your traffic, configure it and it will help you improve it. http://www.google.com/analytics/.
MailChimp
Sending news, promotions and events to subscriber customers through emails is more effective than search engines and social networks. MailChimp It is the best platform for sending advertising emails. http://mailchimp.com/.
Google Ads
Search remains one of the most effective methods to get more traffic and promote sales. http://adwords.google.com/.
Deep Learning
It’s a type of machine learning which imitates the human brain and allows us to recognize tastes, preferences, behavioral habits, attitudes... Through this AI technique, the data collected on a large scale is processed and patterns are created to later make better decisions.
From Consultoria.io they detail that one of its most useful functionalities is known as Frequently bought together. This is a recommendation of products that have been frequently purchased together, and whose main objective is to increase direct sales (up-selling) and cross-selling (cross-selling).
In short, it is a matter of making personalized recommendations to each visitor to a website.
Chatbots
They work 24 hours a day, seven days a week, to serve customers and resolve all types of questions that may arise throughout the purchasing process.
As a general rule, they have the ability to develop fluid, precise and natural conversations, almost as if they were real people. Likewise, they can learn automatically and perfect their skills through interaction with customers.
From Consultoria.io they maintain that this tool is the biggest bottleneck to scaling billing and that its minimum objective would be that, at least, 8 out of 10 conversations were resolved by muzzle.
Predictive analytics
This technology occupies a prominent place in the catalog of the best investments that can be made from a ecommerce to ensure stability and constant growth.
It allows you to analyze endless historical purchasing data, buyer behavior, the place from which they make their purchases, favorite social networks, etc.
In addition, it helps to predict who the potential buyers of a digital store are and how many of them are likely to purchase one product or another, or even those who are more loyal.
With this analysis it is much easier to direct offers or products suitable for each client, at the right time and through the most appropriate channel.
Visual search
Thanks to image search - increasingly popular, especially among new generations - the user has the option of uploading a photo to an application or search engine and finding all the content related to the image.
Hence, this tool increases traffic and makes it easier to search for products.
Intelligent anti-fraud system
The return of payments or chargeback It is one of the biggest fears for any store owner. online. But the most worrying are those whose origin is found in possible fraud.
For this reason, from Consultoria.io they recommend have an intelligent anti-fraud system, to scare away these risks and protect all customers from any cybercriminals who try to use their payment methods.
