"Renew or die", stops being a cliché and becomes an obligation for any company. Not only with the objective of attracting new customers but also of retaining those who already have. In the business world it is known that it is more expensive to obtain a new client than keeping an existing one. However, the difficulty is greater in the second option.
Renewal is vital for large companies that have thousands and thousands of customers. Like for example, Twitter. The second most popular social network on the planet periodically makes changes - improvements or solutions to errors - but from time to time it adds new features that usually generate a lot of media noise.
The blue bird social network has made several new communication tools available to users.
Starting today, users can exchange messages with one or several friends, that is one of the main novelties. Being able to talk privately with several people. Up to a maximum of 20 may participate in said conversation. In addition, it allows you to invite users who do not follow you.
In this group chat you can send photos and emoticons and, for the first time, videos. This novelty allows Twitter to be compared to Instagram, which also allows you to record videos of several seconds, edit them and share them immediately. On Twitter, videos can be up to half a minute.
Another advantage for users immersed in the Apple world is the possibility of searching and publishing videos that are stored in the memory of your smartphone. Exclusive service that will soon be common for Android phones.
The published videos will be visible both in the application and on the web.
The inclusion and expansion of Twitter tools gives users the ability to perform many actions with a single application. That's convenient and fast, two aspects that Internet users value.
