Facebook has carried out an analysis on itself and has realized that it still has room for improvement. That is why it has set the goal of becoming the reference platform for news. In addition, they believe that they would benefit communication companies that are forced to survive in the digital age by increasingly putting aside paper. The New York Time believes, like the social network itself, that it would be beneficial and is willing to sit down to negotiate with Mark Zuckerberg to reach an agreement on the transfer of content.
If such an agreement were reached, the articles would be available on Facebook directly. So it would not be necessary to redirect to the website of these media and the social network would keep users connected for longer.
The problem in this whole matter is that there will be some media that will be reluctant to give up their information. To prevent this from happening, Facebook is analyzing whether it would be viable to compensate them with part of the profits they obtain from advertising.
Even with that, there are organizations that find this agreement to be dangerous since they consider that advertising should be controlled by themselves. The Guardian, for example, has called for a solution that benefits both parties if this idea were to go ahead.
One of the main reasons why Zuckerberg wants the news to be read directly from his application is the excessive time that passes from clicking on the news until you are redirected to it, something that makes many give up and even more so if It is done from a smartphone.
If both parties reach an agreement, Facebook would improve in three aspects:
1. Publishing quality content.
2. Increase in traffic.
3. Users would be connected for longer.
These three aspects would make this social network more unstoppable, even obtaining more income.
