Synchronize your online store with search and discovery surfaces Google now it's simpler and easier. The search giant has partnered with WooCommerce to help the latter's 4,4 million online merchants boost their discoverability, visibility, traffic, and sales.
This is wonderful news for brands and businesses already taking advantage of WooCommerce search engine optimization (SEO). However, for those who are still undecided or stuck in the planning stage, this is your cue to build a site on the platform and start WooCommerce marketing as soon as possible.
Powered by WooCommerce, Google's integration service called Listing & Ads allows you to create free product listings, launch paid advertising campaigns, and monitor performance across all Google products. It also allows you to quickly get your products in front of users. That is, your products can appear in prime digital real estate like Google Search, Shopping, Images, YouTube, and even Gmail (available only in the United States).
The best part: you don't have to leave your store dashboard to do it.
Curious how you can use this update to maximize your eCommerce SEO? Explore our WooCommerce SEO guide for details on how to get started.
For beginners, start here:
Chapter 1: What is WooCommerce?
Chapter 2: WooCommerce vs Shopify: The Key Differences
Chapter 3: How to Set Up WooCommerce Search Engine Optimization
For non-beginners, start here:
Chapter 4: What is Google Integration for WooCommerce?
Chapter 5: Benefits of the new Google integration service
Chapter 6: Additional WooCommerce SEO Tips
Chapter 1: What is WooCommerce?
WooCommerce is an open source plugin for WordPress, the world's most popular content management system (CMS). Plugins are pieces of software installed on an existing WordPress site to enhance its capabilities. With WooCommerce, you can add fully customizable eCommerce functionality to your site.
WooCommerce integrates only with a WordPress site or account. But this should not be seen as a limitation. On the contrary, since WordPress is open source and SEO friendly, it lays a solid foundation for your WooCommerce marketing efforts, specifically WooCommerce optimization. This dynamic is excellent for growing your business easily and effectively.
Chapter 2: WooCommerce vs Shopify: The Key Differences
Shopify is second only to WooCommerce in terms of market share in the United States. This hosted eCommerce platform has dedicated servers to host your site files, while WooCommerce relies on WordPress servers.
When it comes to creating a basic online store, Shopify makes it quick and easy. The platform takes care of the technical side and support at the beginning. You can choose from a curated list of themes, offer multiple payment options, and optimize your product pages. However, it gives you less control over the theme elements and data.
Plus, the cost of running your site without a strategy can add up quickly, from the cost of plugins and integrations to the 2% fee for every transaction made using a third-party payment gateway.
On the other hand, WooCommerce may require you to install, protect, backup, and update software. You may need other plugins to automate setup. But this platform allows you to have full control over your theme elements and data. It also does not charge a transaction fee and caters to regional and less popular payment services.
*WooCommerce pricing is beating its rival a bit, considering its zero transaction fee .
It's also worth noting that WooCommerce pricing is customizable, depending on your business needs and preferences.
What about ecommerce SEO?
An eCommerce SEO company worth their salt would prefer to put the WooCommerce vs. Shopify debate to rest and focus on aligning the platform with their growth goals.
If you want to ramp up your eCommerce SEO strategy with as much freedom as you need, your combination is the most flexible WooCommerce SEO services. On the other hand, Shopify SEO is for you if you prefer to start with how to do SEO for the core elements of the eCommerce site and expand on them later.
Chapter 3: How to Set Up WooCommerce Search Engine Optimization
WooCommerce SEO management is all about modifying standard eCommerce SEO services to fit the platform's capabilities.
If you have a little knowledge about how to do SEO for eCommerce site builders, you can use it to jump-start your WooCommerce optimization efforts. An ecommerce SEO agency with broader experience can also help you achieve this, saving you time, money and effort.
Either way, here's our checklist How to set up WooCommerce to guide you:
1. Apply WordPress SEO
Since your site is based on WordPress, you can take advantage of SEO plugins like Yoast SEO, All in One SEO Pack, and SEOPressor. Any of these tools can help with on-page optimization, covering a lot of ground like metadata, keywords, and links.
2. Optimize your product titles and descriptions
Edit the metadata for each of your products to ensure that the title and description that appear in search results are interesting, compelling, and relevant to your target audience.
3. Optimize Product Pages
Get your products in front of the right people. To do that, perform a complete WooCommerce optimization by injecting the right keywords, customizing your product URL bar, and adding alt text to your product images.
4. Increase site speed
Site speed is one of many Google ranking signals. In addition to maintaining search visibility, WooCommerce SEO management monitors speed due to the negative effects of a one-second delay in page load time: a 7 percent loss in conversion and a decrease in 11 percent in page visits, among others.
5. Apply WooCommerce Google Analytics Integration
There is a previous WooCommerce Google Analytics integration to help you track sales, referrals, and other eCommerce key performance indicators (KPIs). Performing WooCommerce analytics allows you or your WooCommerce SEO agency to refine your optimization strategy.
Chapter 4: What is Google Integration for WooCommerce?
This perfectly describes the Google integration update for WooCommerce stores. As we've said much before, Listings & Ads allows merchants to integrate their product inventory into the search giant's properties. It allows you to showcase your offers right where over a billion shopping sessions happen every day.
Whether you're flying solo or working with a WooCommerce SEO agency, find out what to expect from this change that is expected to improve WooCommerce marketing.
Say hello to Google Merchant Center – again
If you hired a WooCommerce SEO company or employed WooCommerce SEO tactics yourself, you must have come across Google Merchant Center before.
Google Merchant Center is the place to upload your product information for inclusion in Google Shopping search results. It also integrates other Google services, such as Google My Business, AdWords, and Analytics, for a strong presence across all Google properties.
However, Google's latest integration update does not require you to perform tasks in the Merchant Center dashboard or through the old WooCommerce plugin. Instead, you or your eCommerce SEO company can upload your store and product listings with a few clicks to your WooCommerce account, and the changes will be reflected in Merchant Center.
Learn about smart Shopping campaigns
How to do SEO for eCommerce sites advertising campaigns with Google integration update? Through smart Shopping campaigns. Here, you can leverage good old Google Ads, but with the added boost of the tech giant's machine learning applied to automated bidding and ad placement.
This enhanced version of search engine marketing, particularly pay-per-click marketing, is designed to improve clicks and conversions by targeting people searching for your products.
Plus, your ads can appear on a wide range of Google surfaces, including Search, Shopping, YouTube, and Gmail.
Chapter 5: Benefits of the new Google integration service
Google's new and improved integration capabilities should come as no surprise to an enthusiastic ecommerce SEO agency. As Google relentlessly pursues user-centric experiences across its properties, it will likely continue to integrate e-commerce platforms into the fold.
This change also improves the ecommerce SEO services provided by any trend-following ecommerce SEO company.
Traders can also earn a lot from this. Here are the benefits you can get from this update on WooCommerce SEO services and tools:
• Seamlessly connect your store to Merchant Center and potential customers.
• Create product listings with just a few clicks.
• Increase your visibility and reach on Google-based platforms.
• Improve tracking and monitoring of your WooCommerce analytics using Google AI technology.
• Increase ad impressions and engagement while implementing campaigns that align with your budget.
Chapter 6: Additional WooCommerce SEO Tips
Here are more WooCommerce SEO tips to keep in mind for the management, expansion and sustainability of your online presence:
• Check and remove duplicate content.
• An eCommerce store is not limited to optimizing product pages. Start a blog and build valuable links over time.
• Even with the new update, don't remove the existing WooCommerce Google Analytics integration to get insights on your progress.
• Partner with a WooCommerce SEO company with a proven track record to prevent mistakes from derailing your efforts. With a minimum WooCommerce price included, this option should translate into long-term savings.
Be bigger and better!
What is WooCommerce SEO Now with Google Integration Update in Image?
We tried to answer this question in our guide and we hope you liked what you discovered. With the change comes the ability to efficiently list your products and display your ads on Google properties. Additionally, the update provides the reach and visibility coveted by many, whether you are an online merchant, marketer, or WooCommerce SEO company.
If you want to take advantage of this opportunity, it is essential to find the right company to collaborate with. This is where we intervene. We are a WooCommerce SEO agency that stays on top of trends to deliver tangible results to our clients. Top-notch research combined with data-driven solutions defines our WooCommerce SEO services. We perform site audits, on-page optimization, WooCommerce analytics, and Google integration to ensure you achieve your growth goals.
If you're ready to experience optimal eCommerce marketing and SEO, Contact Us.
