When we think about the online world, we often think of something abstract and not very close to real life: in reality, digital is not only integrated into our daily activities, but can help strengthen our offline business. or even give rise to a new association. opportunities.
Although online marketing and communication offer numerous advantages to brands and companies (think about the immensity of the channels and platforms that will be used, the apparent ease of reaching your target audience, the traceability of each action and strategy carried out). on the web), on the other hand, it is not always clear to marketing managers, business owners and entrepreneurs how to do business online profitably.
The methods, means, and tools are many, but these three solutions allow you to create alliances and collaborations with clients, suppliers, and colleagues.
Linkedin Pulse
Linkedin's internal blogging platform is truly a powerful weapon: after logging into the social network and setting the English language, the message “Write an article” will reappear on the home page. When you click, Linkedin gives you the opportunity to write a real article complete with formatting, subdivision into paragraphs, adding images or videos and links.
If your target is present on Linkedin, Linkedin Pulse allows you to boost your Personal Branding , show your skills, share your knowledge and experiences with all the people who are part of your circuit: on Linkedin the average time spent on an article or publication is higher than on Facebook and it certainly should not surprise us. On Linkedin, the user is inclined to read valuable, useful, business-oriented content and the dissemination of specific knowledge.
Linkedin groups
Another gold mine for doing business online is represented by groups on Linkedin. By searching for the topic of interest in the search bar and selecting “Groups,” Linkedin returns a list of all the communities that talk about that specific topic.
If, for example, you are looking for a collaborator in the field of web marketing, you can enter “web marketing” in the search field, check “Groups” and you will be shown all the groups related to web marketing on Linkedin. The next step will be to apply for membership and start writing in the group by posting thematic and relevant content and interacting with other users.
Courses and events
What better opportunity to do business online based on real knowledge?
It's increasingly easier and more effective to listen to a speaker at an event or workshop, talk to a specialist during a course, shake a potential client's hand live, in real life, and then meet. How to say... we met, we talked about each other's needs, we liked each other and we decided to do business. Often the exact opposite also happens: first you meet online, especially on Linkedin, then you make an appointment to meet in person. Then, however, you are back online to do business: website creation, SEO consulting, social media marketing activities, etc.
Courses and events are a very important time for networking, not only between participants, but also with speakers, organizers and sponsors.
