Now before you get impatient and wonder ' because' , let us assure you that there are many users who are constantly trying hard and yet are unable to attract relevant traffic to their sites. So before you think about giving up, think again if you are promoting your blogs effectively on social media. Many bloggers don't know how to use social media successfully when it comes to promoting their blogs.
In this blog, we have discussed some useful ways recommended by renowned social media marketing service providers that you can follow to promote your blogs and get positive results.
1.Interesting blog content to engage the audience
Your first and main task is to arouse the interest of your audience. If you can't spark the interest of your audience, blog promotion will be meaningless. So how can you create blogs that attract attention and have the potential to drive traffic to your site? Take a look here:
-Select current topics
One of the best ways to get traction on social media is to promote blogs about current affairs. Regardless of the niche space you are blogging in, discover the trending topics in the particular area and provide your audience with valuable information on the selected topic. To collect some relevant topics and ideas, you can visit sites like AnswerThePublic, Quora, Google Discover, etc. and consult current topics that spark debates.
-Structure your blog correctly
Simply by properly structuring your content, you can gain the attention of your audience and also hook them right away. A catchy blog title can help grab your audience's attention and drive more traffic to your site. Next, in the introduction part, you can use questions as a hook and hold attention. Additionally, addressing the issues in your blog will help your audience relate and eventually develop their interest in seeking more information and reading the entire blog.
-Enrich your content with images, videos and infographics
Add attractive images to your blog, for example, insert images, videos and infographics, etc. in your content can help you increase engagement rate. Leading digital marketing services often recommend using images because humans generally find images and videos more interactive compared to text.
2. Use the right hashtags
When it comes to social media, hashtags play a vital role. Whether it's helping you correctly categorize your promotional posts, increasing engagement with followers, or helping you reach your target audience for a particular niche, hashtags help in many ways. You can promote your promotional posts with the help of the right hashtags, allowing your target audience to discover your post and drive relevant traffic to your site.
Some platforms like Instagram, Facebook, Twitter allow you to search for hashtags, you can use this option to search for the hashtags that will help your target customers discover you. Additionally, you can follow top social media influencers to find which hashtags are currently trending. However, make sure you select hashtags that are connected to your niche and not some random trending hashtags. Alternatively, you can also use occasion-based hashtags to promote your blog posts to get more views and traffic; However, you need to ensure that your promotional posts and hashtags are well aligned. For example, if you are a fashion blogger and suppose Christmas is approaching and you want to blog about the latest fashion trends on your site. For effective promotion,
3. Promote your blog at the right time
It is extremely important to promote your blog in a timely manner on social networks. You can share valuable content, however, if you don't choose the right time for promotion, your promotional posts will likely end up getting lost and unable to drive traffic to your sites. Your target audience isn't likely to spend all day on social media. Therefore, you should contact them during their active hours. This requires detailed study and observation to find out when your target audience spends time on social media. When are your promotional posts likely to receive the most visibility?
Promoting your blog at different times both weekdays and weekends on your selected platforms is a useful technique that you can use to observe and study the engagement rate separately. Experts also recommend avoiding early mornings on weekdays and late afternoons on weekends to promote blogs. Additionally, platforms like Facebook offer Page Insights and allow you to access data such as users' active hours and other crucial information.
4. Engage with your audience and build a loyal community
One of the main benefits of social media platforms is that you can interact directly with your audience. Through comments, likes, and other interaction options, you can personally connect with your audience. This will help you understand their demands and will also offer you access to information such as which post of yours they found valuable and provide insight into other details that you would otherwise find difficult to gather from simple analysis and observation.
Make sure you create a community with your followers on social media. This will help you expand your reach and also support your promotional posts to let people know about your valuable content. For example, you can ask your connections to share the links to your promotional posts with their connections and in their network, and in return, you can offer to promote your posts in their network.
Various platforms also allow people with similar interests to create groups and communities. Make sure you are a part of some active communities where other bloggers and content creators come together to discuss and entertain each other's thoughts, ideas, content, etc. Promoting your blog content to these communities not only drives traffic to your site but also allows you to build a loyal audience base for your blogs. You can also get useful feedback from such communities and use it to add value to your blog content.
5. Reuse your blog
Converting your blog to other content formats can give your blog promotions additional benefits and attract more attention. Many social media users love to watch videos, listen to podcasts, and view infographics, etc. Does this imply that they don't read blogs? No. Preferences may differ; However, keep in mind that everyone is looking for information. So why not reach out to them with the help of different content formats, increasing their curiosity and driving them to your site to view your blogs?
However, when converting your blog to other content formats for promotion, make sure your content repurposes well. For example, when creating video content on the same blog topic, make sure you offer information that is valuable and can generate enough interest, so that those who watch your video also visit your blog out of curiosity and to get more valuable information.
