Never before a review or review Google had had so much value for a brand or business and today you will understand why.
There are numerous small and even medium-sized entrepreneurs who do not have a website or presence. online. But they are not online It does not mean that their clients cannot talk about them through the Internet.
In fact, the first thing you will likely find are comments that some users have left on Google My Business reviews. Therefore, your reputation would come into play.
So, regardless of whether or not you have presence online, you must keep track of the reviews and what is said about your business on the Internet, to improve and work on your reputation. online.
Google Reviews: How do they work?
Google My Business is a very powerful tool for any company. I recommend that if your business is on Google My Business and is not linked to any owner, you request ownership of the site to be the administrator. Of course, as a previous step you should verify your website by Email, telephone or postal mail.
And you might wonder what the reviews have to do with it. Google My Business, in addition to providing important information about your business to users (hours, address, description or telephone number), also offers a reviews section. And these are key for users to leave an opinion about their purchasing experience.
On the one hand, these reviews are important for users, because they can increase or decrease their trust and credibility towards the business. And, on the other hand, it is relevant for SEO positioning, because the more positive reviews a business receives, the higher it will appear in searches and the more clicks it will get (which is why it is important to have a website).
Tips for getting reviews on Google My Business
When you get reviews, you must manage the comments correctly, both positive and negative.
Although Google only takes into account the positives (negatives are considered neutral), I advise you not to delete them and respond politely. That will be a sign that you care about your business and that is how users will perceive it.
Here are some tips:
Ask your employees, satisfied customers and suppliers for a review
More and more users read the reviews and opinions of customers who have already had a purchasing experience in a certain business. This helps them make a purchasing decision and whether or not to trust the company.
On the other hand, the opinion of employees also has great value. Well, increasingly, customers reward if employees work under optimal working conditions.
Furthermore, there is no better advertising for a business than that which comes directly from employees, suppliers or collaborators, since they know better than anyone the values and philosophy of the company.
Take advantage of email marketing and networks to share the direct link
Whatever you ask the user to do, they should be able to do it in very few steps, ideally in just one. That is why it is so important to offer you a direct link to reviews through all the channels you use.
If you have implemented a strategy email marketing, you should know that one of the emails that provides the most value is the one you send right after the customer makes a purchase. It is a way to know if you have been satisfied with the product or service.
In that Email aftermarket, a good strategy would be to add in the footer or footer a direct link to the reviews section. You can also use that link on all your social networks.
Offer something of value in return
If you don't give something of value to the customer, they are unlikely to interact. Simply because you don't have time, you forget, or there are many steps you have to take to carry out the action you want.
On the other hand, if you give him something of value, he will remember it and even motivate him to do what you ask in a short time. For example, if you offer a discount code, you will see how you quickly get a review and the customer will also buy from you again. The benefit is twofold.
Another very effective trick is to propose a link on your blog or place a banner on your website to promote it. As you can see, it is a win-win in which both of you benefit.
Reward those who complete the review
Just as you give away something of value, you can reward customers who have left you a review.
You can give away samples of new products that you are going to launch soon, so that they can get to know them. Or you can even organize a contest. The good thing about this is that it will encourage many others to leave positive reviews.
How to get the direct link to the reviews section?
You must follow the following steps:
1. Get your business ID on the Google Maps Platform page. You just have to enter the name of your business and verify that it is correct.
2. Copy your business ID that Google automatically provides you. And paste it after this address: http://search.google.com/local/writereview?placeid=ID of your business
3. With that link you can start spreading it on social networks, in your advertising campaigns. email marketing and even WhatsApp.
