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Keys to optimize your social networks (second part)

26/12/2017
XPinyol

We have previously seen everything that having social networks can bring us for our business since in this way visits to the website are boosted. Each social network is different, that is clear, which is why the same techniques cannot be applied to one or another and therefore, not all businesses need the same social networks. Let's know how optimize your social networks and be present in the indicated places.

Actions to optimize your social networks

Let's look at some actions that you can apply today to optimize your social media

Profile image

It is one of the first things the user sees, so it cannot be empty nor can it be any type of photograph. The ideal is always to place the logo, since this will help us promote our personal brand more and more. In these cases, it is also necessary to check that the size of the photograph is appropriate and that the photographs are optimized to the maximum.

Username

Because there are millions of people and brands that use social networks, you may encounter the problem that the username on the social network that you want to use is already occupied. Try entering a similar username so they can identify you. You can use points, dashes or whatever each platform allows.

Publication frequency

Interaction with users is essential, that is why you have to take into account the frequency with which posts are made, but in addition to that, take into account when to make that frequency, whether in the morning, in the afternoon, etc. .

Shorten links

One way to check where the users come from is to make a UTM code on each link, which can be done from some special URL creation sites, such as the one offered by Google, which will allow the link to be shortened. In addition, it will be good so that the publication is not so long.

Quality and personalized images

Nothing better than having personalized images in the publications, which also include your own logo and that way you have quality visual content. Never publish an image that is not of good quality as it will not be valued by your users.

Indicated answers

Social media is all about interaction, which is why it is the perfect place to interact with your users and followers. Giving concrete and indicated answers in each case will help your followers understand you more, trust you and improve your reputation. A brand that does not manage its responses on social networks will definitely lose credibility in customer service.

We hope that with these keys you can really optimize your social networks. From Indianwebs We help you with your social networks.

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