What is a newsletter?
A newsletter contains news about the activities of a company or organization that is sent to its members, customers, employees or other subscribers. Newsletters generally talk about a topic relevant to their recipients.
Newsletters that are sent electronically by email can sometimes be seen as spam if they are used with poor practice and the emails are sent to users who have not subscribed to your website.
Sending newsletters is the most common way to publish serial content. Just over 2/3 of the newsletters are internal publications, aimed at employees and volunteers, while around a third are external publications, aimed at groups with the same interests, whether personal, professional or commercial.
Companies have realized this and use newsletters to keep their brand in the minds of consumers.
How we integrate newsletters
Through the inbound marketing Companies engage customers by creating valuable content and experiences tailored to them that they can receive periodically in newsletters.
While other forms of conventional marketing, such as mailboxing, is more intrusive and reaches an audience that does not always want this content, digital marketing reaches users who are looking for this content and solves the problems and doubts they have.
This generates trust in readers who establish lasting relationships, becoming potential customers and purchasing your products or services.
Inbound Marketing Strategies
These strategies will help your business grow effectively. Each content tries to attract, involve and delight consumers to consider purchasing your products. Next, you will see that there are specific strategies for creating your newsletter.
Strategies to attract web traffic to your website
Creating and developing content that attracts your target audience and potential customers linked to articles on your blog or content offers generates value for your business that you can send in your newsletters. As an example, create guides on how to use your products, information on how to solve a specific problem, customer testimonials, and details about promotions or discounts.
It is recommended that to attract your audience you use inbound marketing, you will reach a deeper level through a SEO strategy that optimizes the contents. An SEO strategy will require using certain specific keywords and phrases related to your products or services, which are what customers are searching for.
In this way, the content and information that appears on the search engine results page (SERP) organically will be focused on the people who are looking for this information.
Attractive strategies for the client
Provide your customers with information about your company, such as how customer service handles calls from interested parties and how you manage, provide value, and build long-term relationships with them.
In newsletters you should make sure that you are always selling solutions instead of products or services. This will ensure that mutually beneficial agreements occur for clients and your company.
Strategies to convince your clients
To ensure that customers are happy, satisfied and receive after-sales support, it is necessary to involve your team members so that they become advisors and experts capable of helping customers at any time.
Incorporating chatbots and surveys to help, support and solicit customer feedback is a great way to convince these people. Bots and surveys should appear at specific times throughout the customer journey to ensure they are meaningful and valuable.
For example, chatbots can help customers who arrive from a link in a newsletter interested in a new product that you have started to offer and that they would like to take advantage of. Additionally, a satisfaction survey can be sent six months after customers have purchased your product or service to obtain their feedback and review ideas for improvement.
Finally, the inbound strategy of a brand focused on convincing customers is one that helps and supports them in any situation, regardless of whether the company obtains any value. Remember, a delighted customer becomes a brand advocate and promoter, so monitor the interactions they make, both big and small, carefully.
