Linkedin is an essential social network for doing business online.
For many entrepreneurs this is a cliché, because they read and hear everywhere that LinkedIn It may be the right tool to find potential clients and suppliers, forge new alliances, intercept collaborators, but it does not obtain results in reality.
Almost always the problem is not the platform, but the use made of it : you have to be aware of the potential of the tool, but also of the work necessary to exploit it for your own objectives.
So, let's start from the beginning: How to optimize your Linkedin profile and what tips to get the most out of it?
The Linkedin Headline
The holder is a short description that appears immediately below your first and last name and its objective is for your interlocutor to immediately understand what you do: What problem can you solve for your potential client? What solution do you offer? What kind of help can you give him?
Many professionals simply write the job title in the headline. In reality, its function is not only to show your professional role, on the contrary, it is to clarify your experience as soon as the user lands on your profile. Also consider that the keywords you enter in your headline are the topic of the search. LinkedIn- If you typed "Web Marketing" it could appear in the platform's results when someone searches for a phrase containing that keyword, such as "Web Marketing Consultant."
Below are some examples of headlines that may inspire you:
-SEO specialist
- I help companies gain visibility thanks to increased organic traffic on the site and profiled contacts through specific SEO strategies
-Psychologist
- I help you regain well-being by regenerating body and mind to live better and smile more.
Linkedin profile photo
When we talk to different people during events and workshops they tell me “you know, I met XXX, but I would never have recognized him because he has a totally different image on social media.” An example to tell you how important it is to have a profile photo recent, not grainy and that frames your face well.
The Linkedin URL
It is the public URL of your profile, which everyone sees and is also found in the contact information in the menu on the right.
Linkedin generates URLs with random letters and numbers: I suggest, if you haven't already, optimize the URL with your first and last name (it must contain 5 to 30 letters or numbers and never symbols or particular spaces).
The Linkedin Summary
It is the description below the title (or summary) and is often underestimated or not used at all.
Here you can explain what you do, what your specializations are, and make it clear why a client should choose you and not another professional.
Since reading on the screen is very fast and there is so much information, I suggest you use a bulleted list or a relevant emoji to highlight the key points of your figure and take advantage of the white space thanks to the subdivision into paragraphs.
Linkedin Multimedia Content
Remember to insert multimedia content, an image or a link.
Some examples:
- Link to your site/blog.
- Direct link to the client portfolio page.
- Image of yourself while speaking at an event.
- The cover of the book you wrote.
Linkedin content
Create a real editorial strategy in LinkedIn:
- Choose if it is the right channel to promote your company
- Set the goals that you want to achieve thanks to Linkedin (increase in contacts, new clients, increase in site traffic, etc.)
- Study and create the most appropriate content for those who follow you based on your positioning and your communication and promotion strategy:
Do you want to be recognized as a valid speaker for events? Write posts about this topic and post photos while speaking on stage at an event or during a course, explaining in the caption what you are dealing with.
Do you want to demonstrate your ability to achieve the objectives set with clients? Write down the results you've achieved in a realistic way (how long it took you to achieve them and an idea of the strategy - in general terms of course!)
