We have entered the last phase of 2022, the year that has witnessed tremendous growth in the e-commerce industry. As predicted by leading experts, 20223 is expected to usher in additional growth for the e-commerce industry.
In addition to growth, the e-commerce industry has undergone many changes and continues to do so. Technology has played a major role in this area and with many turning to the internet to purchase and avail services due to the pandemic, increased attention has been focused on improving “user experiences.”
E-commerce websites, in fact, have transformed a lot over the years. This is why if you are looking to upgrade your website, it is best to hire the services of the best eCommerce website development experts.
To find out what else is about to change in the e-commerce industry in the year 2023, our experts have decided to dig deeper to understand-
How will the e-commerce industry change in 2023?
Let's dig deeper to understand the expected changes in the e-commerce industry in the year 2022.
AI-enhanced sales experiences
Artificial intelligence is expected to continue expanding its dominance over e-commerce. For humans, optimizing every sales experience for every individual is not a feasible idea. Artificial intelligence in this case can rescue both parties and can improve the variety of the sales experience. Systems like ERP and CRM enabled with machine learning can close the data gap and do great work for retailers who have less data for great AI performance.
Voice search will take the lead
As per the latest developments, more and more customers are opting for voice search options for a better and faster user experience. Keeping up with the pace of fast-paced life, voice search options are expected to play a key role in changing the e-commerce market. Websites built with voice search options optimized for both websites and mobile devices can outperform other players in the market.
However, with a deeper understanding of where the trend is heading, we can easily say that voice search is likely to quickly take the lead among other search methods and may become a necessity in the coming years.
If your website does not have the feature of a voice search option, you can hire the services of a top website design company to incorporate the feature into your website.
You can also check out this blog and know what eCommerce website pitfalls you should avoid to stay up to date with the latest developments.
More payment options available
Today, most retailers are focused on improving user experience to remain competitive. For example, they incorporate multiple payment modes into their respective e-commerce platforms to ensure that their customers have more than one payment option to choose from. Additionally, these retailers also offer secure payment options in the form of two-level authentication systems, such as using One-Time-Password (OTP) and other advanced methods.
In 2022, we can expect more retailers to continue offering these secure payment methods and give customers more reasons to shop online.
Use of augmented reality to visualize the purchase
Most of the time, users look for tried and tested purchasing rules. Additionally, they demand a better online shopping experience. Here, technology such as augmented reality has improved significantly and met many of these demands. For example, when choosing wall paints, users, with the help of augmented reality, can virtually see the appearance of their walls imbued with specific colors and then decide to choose one that suits their tastes.
In 2022, we expect an increase in the implementation of augmented reality in the e-commerce domain to further improve the user experience.
Growth driven by subscription model
E-commerce may witness further subscription-driven growth in the coming year. Subscription has helped retain customers throughout the e-commerce industry. Therefore, business houses are increasingly creating subscription models to help convert their customers into loyal customers.
Focus on green consumerism or sustainability.
Green consumerism and sustainability have become the latest buzzwords in the e-commerce industry. From consumers to government authorities, more people have become aware of environmental concerns and are seeking to go green. This has led retailers to ditch extra packaging and introduce biodegradable packaging materials. Additionally, retailers are experimenting with reusing and recycling materials for sustainability.
Multi-channel focused customer service
Customers trust service providers who offer fast and responsive end-to-end customer support. This is why multiple customer service channels are looking to improve their feedback mechanism. Today, in addition to live chat and call support, bot-based chat support helps customers shop faster and better.
In the coming days, these chatbots, as predicted by experts, are likely to become self-learning and help customers better by understanding/analyzing their inputs and providing real-time solutions.
If you want your eCommerce website to provide superior user experiences, you can incorporate such technologies into your website with the help of experts from any leading website design company.
Take a look at this blog and reconsider your eCommerce website design to stay up to date.
Customized packaging and enhanced shopping experiences
Today, personalized services are not limited to greeting a customer with just their name. Customers expect a seamless omnichannel experience, where they can have better and faster alternative suggestions. This requires smart applications to read customer input to gain insight into their requirements and improve their browsing experience.
If you want your customers to have better and more personalized experiences, hire the best professionals offering eCommerce website development services.
Drone-based delivery will become the next big thing
Product delivery by drone is not a new technology or phenomenon. However, in recent years, more companies are delivering their orders to customers using this technology and making it popular.
In fact, experts expect that in the coming year 2023, the world will witness a good number of companies opting for drone-based product deliveries. It is important to note that drone technology is powerful enough to change the entire delivery experience. Major e-commerce companies are already investing in this area and trying to incorporate the technology into their business models.
To cite an example, Google recently launched a drone delivery service in which it aims to help with deliveries from nearby shopping malls to customers' homes as a mediator.
